As a trusted advisor in the professional services industry, you know what matters most to clients: Big thinking with a personal focus. You also know what matters most to your own success, including: career growth, work-life flexibility, leadership that cares about your ability to succeed, the opportunity to give and receive one-on-one coaching and mentoring, as well as learning opportunities that inspire professional development. Experience them all at Schneider Downs, where we’ve been providing accounting, tax, consulting, business advisory and wealth management services through our team of innovative thought leaders for over 65 years. Start building a career with people motivated to help you succeed—and enjoy more of what counts.
We are seeking a creative, analytical, and results-oriented Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across various channels. Reporting to the Digital Marketing Manager, you will play a crucial role in enhancing our brand presence, driving qualified traffic, acquiring leads/customers, and improving overall marketing ROI. This role requires a blend of strategic thinking and hands-on execution.

SCHNEIDER DOWNS HAS EMBRACED THE HYBRID WORK MODEL, SO THIS ROLE WILL HAVE FLEXIBILITY WORKING FROM HOME, AS WELL AS IN THE OFFICE.

Learn more about what it’s like working at Schneider Downs here: https://tinyurl.com/2c84x2tf

WHAT YOU’LL DO

• Email Marketing: Develop and manage email marketing campaigns, including list segmentation, automation workflows, A/B testing, and performance analysis to nurture leads and engage customers
• Website Management: Work with Digital Marketing Manager to build, optimize landing pages and user funnels for conversion
• Strategy Development & Execution: Plan and execute comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media (organic and paid), and display advertising campaigns
• SEO & Content: Collaborate with content creators and manage SEO strategies (on-page, off-page, technical) to improve organic search rankings and drive relevant traffic; ensure digital content is optimized for search and user experience
• Campaign Management: Manage the day-to-day execution of digital marketing campaigns, targeting, testing, and optimization across platforms (e.g., Google Ads, LinkedIn Ads)
• Analytics & Reporting: Measure and report on the performance of all digital marketing campaigns (ROI, KPIs) using tools like Google Analytics 4, platform-specific analytics, and marketing automation software. Identify trends, insights, and opportunities for growth
• Trend Monitoring: Stay current with emerging digital marketing trends, technologies, and best practices to ensure our strategies remain competitive