POSITION SUMMARY:

You’ll be in market every day, building brand engagement with the trade, in both off-and on-premise channels across market. Maintaining constant contact with distributor teams while activating key accounts within the regional on/off premise universe, you’ll drive consumer engagement, trade, and distributor education, and be responsible for the results in the MA/CT/RI area. Assisting in executing marketing initiatives & programs as directed by the Regional Manager, our WhistlePig Market Managers roll up their sleeves, think strategically and creatively to achieve specific sales and brand goals week to week, month to month, and year to year. We’re entrepreneurs at every level of the business.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Bachelor’s degree in Business or related field.
• Minimum 5 years of industry experience.
• Demonstrated experience growing markets with an entrepreneurial spirit; exhibiting passion, ambition, and hard work to deliver against goals.
• Must be results-driven and detail-oriented; you own the market budgets and goals, creating company growth.
• Strong interpersonal skills. Ability to motivate and inspire others cross-functionally is a must here.
• Able to work both independently and in with the region’s group and wider company - one of the team, even with a team of 1.
• Self-disciplined and flexible self-starter, with confidence and commitment to work independently and meet all project deadlines, including frequently working outside normal business hours.
• Excellent verbal and written communication skills required, including the experience and ability to present in front of both large and small audiences at any level.
• Passion for spirits and craft production - we love what we do. So should you.

LOCATION & TRAVEL:

• Must live in the Greater Boston area; we’re looking for a local.
• Must be able to travel as needed for onboarding, training, and offsite meetings.

• Reports to Regional Manager Northeast
• Responsible for assigned territory T&E/KPI Objectives
• Spend 90% of time in market with a primary focus on Boston and greater Boston, plus 10% distributor engagement
• Maintains constant contact with distributor sales leads, achieving goals through communication and relationship-building
• Executes against all market goals as communicated by Regional Manager
• Executes Programming for MA/CT/RI as directed by Regional Manager
• Monitors and provides monthly detailed recaps of all activities and programs
• Assists in preparing and executing monthly & quarterly business reviews to internal stakeholders, and scheduling/executing Monthly Distributor GSM?s; Work Withs; and Training in assigned market(s), though we may tag you in on other opportunity territories for blitzes/new brand launches
• Executes all National Account Programs as directed by Regional Manager
• Conducts brand trainings and is able to present the brand?s features and benefits
• Trains Key Accounts and distributor teams on brand story and attributes
• Activates consumer and trade events (where legal) to generate brand awareness, engagement, and trial
• Shares industry and competitive activity to keep brand at the forefront of developments