JOB DESCRIPTION:

The European ICP Strategy Manager will be a key part of the transformational journey to data-driven brand building, with the aim of transforming the way we connect with the pet parents and build relationships with them at the heart of everything we do.
A crucial partner in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions.
Reporting to the EU Media/ICP Strategy Director, you will be responsible for implementing data-driven Integrated communication strategies, driving awesome market connection plans – ranging from brand awareness through to engagement, conversion and loyalty. You will work across all Pet Nutrition brands and will help shape the KPIs and brand plans to ensure market campaigns and activations exceed expectations. You will work with your regional colleagues, brand and eCom/ DTC teams to coordinate and deploy data-driven Paid & Owned media campaigns through the relevant comms channels.
You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in through-the-line comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven Paid & Owned media plans across multiple countries. You will need an inquisitive nature, which will be put to good use for creating exciting test & learn plans (Firestarter programme). The focus will be on finding new partners for our communications plans and increasing relevance for our brands.
This role will be based in the EU cluster markets and will require 20% travel

The European ICP Lead will build close cross-functional relationships with other departments, including:

• Peers in the Pet Parent Centre of Expertise
• Martech, Data Strategy & Acquisition, Programmatic, Measurement, Content, Search team & Digital functional IT teams
• EU regional brand teams and Local customer marketing managers based in-market, including DtC and Ecomm teams
• External agencies & partners
• MGS Commercial: Media Procurement

You’ll love this role if you have a passion for storytelling and conversion-focused content, and a can-do attitude, as there will be a lot of learning on the fly, particularly around new data topics.
The EU ICP Lead drives their mission with autonomy and pace. You will be proactive, demonstrating leadership to create, develop and adjust with learning.
They will be part of a new team and will actively contribute to creating trustful relationships, strong team spirit, fun and a positive mindset.

UPSKILLING AND INCREASING CAPABILITIES & SHARED UNDERSTANDING OF BRAND BUILDING FOR MUTUAL VALUE

• Inspire the EU marketing community with new partners & platforms which will drive stronger connection and relevance of Mars brands for new pet parents.
• Own development of critical strategic playbooks such as ‘Social’ and ‘Influencer’
• Drive the share out of critical learning from the Firestarter T&L program.