As the Marketing Specialist, you will play a central role in content-driven marketing initiatives that support lead generation, brand visibility, and agent recruitment across B2C audiences. Reporting to and working closely with the Senior Digital Marketing & Events Manager, your day-to-day will revolve around developing engaging content, coordinating multimedia projects, managing social platforms, and assisting with storytelling across channels—including social media, email, podcasts, webinars, and print.
This role is ideal for a strong communicator with a passion for creative storytelling, digital content production, and brand voice consistency. You’ll support campaign execution and collaborate across departments to turn ideas into cohesive, on-brand marketing assets. From storyboarding video and podcast segments to writing compelling email copy and coordinating event materials, you’ll help fuel marketing efforts that connect meaningfully with our audience.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 5-6 years of experience in content-focused marketing roles (bonus for healthcare, insurance, or B2C/B2B hybrid industries)
• Strong writing, editing, and storytelling skills with an eye for brand voice and clarity
• Detail-oriented with excellent organizational and project management skills
• Familiarity with tools such as Canva, Salesforce/Marketing Cloud, WordPress, Eventbrite, Zoom, and Google Analytics

PREFERRED SKILLS

• Understanding of regulated industries such as Medicare, financial services, or healthcare
• Experience creating podcast or video content
• Knowledge of cold email platforms and email automation best practices
• Ability to translate complex topics into simple, compelling messaging