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CVS Media Exchange is hiring a Lead Director of Media Planning. This role will report to the Executive Director, Head of Operations.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
The Lead Director, Media Planning is a critical role responsible for devising and delivering a solution-oriented media strategy that drives performance for CMX brands and suppliers. The ideal candidate will be able to balance needing to get into the weeds to solve day-to-day problems as well as be able to step back and adopt big picture strategic decision making. This individual will be a seasoned leader who knows how to navigate challenging situations and drive effectiveness and innovation to grow CMX revenue.

Responsibilities include but not limited to:

• Lead the Media Buying team providing guidance, coaching & mentorship, acting as a point of contact for escalations.
• Develop and evangelize media planning processes, expectations, best practices, and innovation ensuring fully robust/ integrated media plans across platforms; aligned with overall client strategy (across paid, owned, earned media).
• Recruit, train, and develop a results-oriented team.
• Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives & media delivery.
• Develop framework to monitor holistic media plan performance and performance trends, allowing for data to be actioned on.
• Act as a strategic partner to key internal stakeholders (Sales, Product, Client Solutions, Insights and Strategy, etc.) to create and implement solutions to solve supplier challenges.
• Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.
• Act as a key partner to L&D and Sales Enablement to ensure training materials map back to messaging and CMX value proposition.
• Review market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plan.
• Review and audit current tech partnerships and process flow to drive efficiency throughout within CMX and with our Vendor partners.

REQUIRED QUALIFICATIONS:

• 8+ years’ experience in media planning/buying and full funnel measurement; advanced knowledge of digital media channels including display, social, and search.
• 6+ years hands-on experience and proficiency in ad ops, programmatic, ad management technologies, and BI tools (TTD, GAM, Ad Verification, OMS, Tableau, etc.)
• 4+ years of management experience
• 2+ years in retail media

PREFERRED QUALIFICATIONS:

• Strong ability to manage projects, timelines and lead a team of media planning professionals
• Expertise in omni-channel media, inclusive of search, display, DOOH and video
• Excellent communicator and collaborator; able to work with both technical and non-technical teams.
• Experience working with cross-functional teams across all levels including senior management.
• Strong analytical skills and financial acumen
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Excellent communication, presentation, and training skills
• Demonstrated pro-active thinking with creative problem-solving skills in managing budgets and delivering campaign performance.

EDUCATION

Bachelor’s degree, preferably with a concentration in business or marketing, or equivalent work experience (High School Diploma and at least 4 years of equivalent experience).

• Lead the Media Buying team providing guidance, coaching & mentorship, acting as a point of contact for escalations.
• Develop and evangelize media planning processes, expectations, best practices, and innovation ensuring fully robust/ integrated media plans across platforms; aligned with overall client strategy (across paid, owned, earned media).
• Recruit, train, and develop a results-oriented team.
• Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives & media delivery.
• Develop framework to monitor holistic media plan performance and performance trends, allowing for data to be actioned on.
• Act as a strategic partner to key internal stakeholders (Sales, Product, Client Solutions, Insights and Strategy, etc.) to create and implement solutions to solve supplier challenges.
• Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.
• Act as a key partner to L&D and Sales Enablement to ensure training materials map back to messaging and CMX value proposition.
• Review market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plan.
• Review and audit current tech partnerships and process flow to drive efficiency throughout within CMX and with our Vendor partners