JOB SUMMARY

The Alumni Association of the University of Michigan is seeking a Social Media Manager to develop and implement the organization’s social media strategy. This person will help to grow and engage followers as well as achieve marketing and storytelling objectives. In addition, this person will be responsible for creating and optimizing content, including short-form video.
In addition to the responsibilities and qualifications listed below and most importantly, candidates must share and hold to the highest regard, the same values that are uniquely inherent to the Alumni Association:

WHO WE ARE

We enrich the University of Michigan’s impact by serving as an independent gateway for alums of all identities, backgrounds, and experiences across the globe and in our neighborhoods in order to create and deepen belonging to the Michigan Family, the Leaders and Best.
Join the Alumni Association in fostering a global community of belonging. We aim to create spaces where every stakeholder feels connected and valued. Through programs such as clubs, affinity groups, and student support initiatives, we are dedicated to building strong, supportive networks among alumni worldwide. We invite you to explore our impactful work and become a part of our commitment to nurturing a worldwide network of belonging. Discover more about our efforts here: Community of Belonging.

REQUIRED QUALIFICATIONS*

• 2 years of experience managing social media or digital content
• Ability to think strategically, including analyzing data, extracting trends, and applying findings to improve products.
• Experience with Microsoft Office, including Excel skills.
• Ability to utilize Google suite including mail, sheets, docs, slides, chat, etc.
• Demonstrated ability and passion to build your own digital skill set.
• Team player and a strong attitude for collaboration
• Excellent written communication skills for social media
• A proven ability to generate creative, innovative solutions to issues with a can-do attitude with a mindset to be results-driven.
• Ability to work effectively with leaders and colleagues in an environment made up of different perspectives and lived experiences.

DESIRED QUALIFICATIONS*

• Experience with Sprout Social

RESPONSIBILITIES*

• Develop and manage social media strategy in collaboration with marketing and content teammates that achieves goals and objectives for engagement, marketing conversion, and storytelling.
• Collaborate with the Executive Communications Manager to manage social media content for the President/CEO.
• Grow the Alumni Association’s social media presence by curating and creating day-to-day content, including copy, basic graphics, photos, and videos.
• Create, edit, and publish short-form video
• Ensure content, tone, and voice are consistent with Alumni Association brand guidelines.
• Track key performance indicators (KPIs), analyze data, and generate reports to assess the effectiveness of campaigns and content.
• Maintain the long-term publishing calendar of the Alumni Association’s social media channels, identifying timely and relevant ideas and working with internal teams to develop engaging content.
• Provide live coverage, including photos and videos, of the Alumni Association’s signature events.
• Engage digital communities on the Alumni Association’s social media channels, monitoring and moderating comments and sentiment and proactively responding to questions and conversations and escalating as needed.
• Consult and assist as needed with marketing paid media initiatives.
• Execute basic database queries to segment audience communications.
• Represent the Alumni Association in the University of Michigan’s social media community of practice, collaborating with partners from schools, colleges, units, and campuses and establishing the Association as a leader across U-M.
• Monitor industry trends and best practices for social media and digital content, testing and implementing new ideas, researching and exploring new channels, and sunsetting or increasing the effectiveness of existing channels.

GENERAL RESPONSIBILITIES:

• Provide organizational leadership by demonstrating AAUM core values: All In, Serving Heart and Solution Seeker, and helping other staff members demonstrate those values.
• Value and embrace different identities and perspectives recognizing that everyone has unique and different experiences that contribute to the best solution seeking and success for AAUM.
• Work with AAUM staff members to gain a clear and consistent understanding of the details of the strategic plan and feel equal ownership of every piece of it, including pieces for which there is no direct responsibility.
• Be collaborative with all AAUM staff and teams. Operate as a critical contributing member of the staff to complete objectives in many different areas in order to move the whole organization toward the strategic plan.
• Support University Relations efforts by demonstrating AAUM value to campus units/partners (i.e., schools/colleges, campuses).
• Continually build digital skill sets in order to implement into work.
• Staff and participate in team meetings, Alumni Association events that may be during evenings or weekends, and staff retreats including offsite, overnight staff retreats at Camp Michigania.
• Provide staff support to the Alumni Association’s Board of Directors, its committees, and other volunteers as needed.
• Coordinate special projects as assigned or required.
• Participate in Alumni Association and other University committees as required.
• Share knowledge through internal communication.
• Support the Alumni Association’s vision of creating a place of belonging for all alumni.
• Remain current with respect to technology and the University’s educational resources.