POS

• Use Global Marketing Visual Merchandising Guildelines and Marketing Standards; adapt seasonally and communicate to Operations teams
• Drive POS (Visual Merchandising and Marketing Standards) standards within the business through monthly audits & share results monthly

KEY SKILLS

• Local market retail marketing experience
• Autonomous way of working, confident to be self-motivated
• Collaborative attitude, keen to work within a global marketing matrix
• Happy working in a new, fast-growing business environment

ABOUT US

Knoops is a maker of expertly crafted chocolate drinks founded by Jens Knoop in Rye, Sussex, in 2013. Knoops is on a mission to bring joy and exploration to people around the world through its range of 21 high quality sustainably-sourced chocolates. Each chocolate is the best the team can find – from a 28% White from Colombia to a 100% Extra Dark single origin from the Philippines. Knoops is an internationally-minded business with made-to-order and retail drinks sold in-store, on our own website and in third party retail. In the UK, there are 24 Knoops stores, and a direct-to-customer business through Knoops.co.uk. Knoops also sells its hand-flaked drinking chocolate in leading retailers including Harrods, Selfridges and Whole Foods. Knoops roasts its own specialty coffee in the company’s London roastery - a perfect single origin for a Mocha. Knoops’ first international site is in City Centre Mirdif in Dubai, which opened in November 2024.
Job Type: Full-tim

JOB PURPOSE

The purpose of the Marketing Manager role is to support new and LFL sales in the local store and online estate by creating and implementing marketing plans and campaigns. Success in the role is marketing which drives metrics for footfall, social impressions, web visits and in-store and digital sales.
We are a fast-growing business with ambitious expansion plans, and as a marketing team, our aim is to ensure that our brand and communications speak to the values of our business: Craft, Exploration, Rituals and Community. In the Marketing team in any country, like the whole of team Knoops around the world, we are all ambassadors for our brand and for expertly crafted chocolate drinks.

ROLES & RESPONSIBILITIES

The Marketing Manager is responsible for developing, implementing and reporting on marketing plans to drive footfall, brand awareness and sales for drinks in-store and retail. As a small team, the role involves the ability to happily flex between strategic planning and practical campaign implementation.

Marketing campaigns and promotions framework will be provided by Knoops Global. The job to be done for the Marketing Manager is to schedule and implement in line with the local business plan and the local cultural calendar, and to keep a robust reporting framework.

• Campaign leadership
• Create and implement an annual marketing calendar including seasonal marketing campaigns across stores and online
• Support new store openings with marketing campaigns to ensure a busy opening and optimal footfall
• Run marketing campaigns to acquire & convert new customers for DTC and app use
• Ensure seasonal Knoopology / NPD is introduced to the operational team in an effective way
• Collaborate with Global Marketing Manager to leverage global marketing plans and creative assets
• Adapt Global creative for local use, where required
• Manage any creative development in line with brand guidelines and campaign content
• Ensure media and partnership enquiries are aligned with the brand and broader business objectives