JOB DESCRIPTION:

We are seeking a creative and strategic Social Media Executive to manage and grow our brand’s online presence. You will be responsible for developing, implementing, and executing social media strategies across various platforms to increase brand awareness, engagement, and conversions.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or related field
• 1–3 years of experience in social media marketing or digital content creation
• Strong understanding of major social media platforms and their analytics tools
• Excellent written and verbal communication skills
• Creative mindset with an eye for design and detail
• Ability to multitask and work in a fast-paced environment
• Experience with paid advertising on platforms like Facebook, Instagram, and LinkedIn is a plus
• Familiarity with graphic design tools like Canva, Adobe Creative Suite, etc. is desirable

• Develop and implement social media strategies to align with business goals
• Create, curate, and manage engaging content across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
• Monitor, analyze, and report on performance metrics (engagement, reach, conversions, etc.)
• Stay up to date with social media trends, best practices, and emerging platforms
• Respond to comments, messages, and mentions in a timely and professional manner
• Collaborate with the marketing, design, and content teams to ensure brand consistency
• Run paid social media campaigns and optimize them for maximum ROI
• Assist in influencer outreach and partnerships to grow audience base
• Monitor competitor activity and report insights
• Use tools like Canva, Buffer, Hootsuite, or Meta Business Suite for scheduling and analytics