THE BRAND

At F1® Arcade, we’ve completely revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1® Arcade venues provide an immersive, state-of-the-art F1® racing simulation experience, gamified for a mass audience, with ‘best in class’ hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane…
We’re looking for a Global Head of Brand based in our London HQ!

• Define and evolve the global brand vision, architecture, and identity, creating comprehensive guidelines and toolkits to ensure consistent and impactful brand execution across all markets and franchise partners.
• Lead the development of bold, innovative creative across all channels, inspiring a team of designers, copywriters, and content creators to deliver world-class brand storytelling.
• Develop and lead integrated brand campaigns and creative strategies, working closely with local marketing teams to ensure global consistency with local relevance.
• Act as a brand steward across the business, partnering closely with regional marketing leads and cross-functional teams, building and nurturing strong relationships.
• Leverage customer and market insights to inform brand positioning, creative development, and campaign strategies, ensuring we stay culturally relevant and consumer-first.