POSITION SUMMARY:

The Manager, Digital Marketing & Web Analytics contributes to the development, growth, and maintenance of AON’s corporate and practice-level digital marketing strategy. They are directly responsible for managing social media channels and maintaining and creating digital content across various platforms to support lead generation and audience engagement. Manage and maintain both corporate and practice-level websites, ensuring content is up to date, user-friendly, and aligned with brand standards. Execute inbound and outbound email campaigns using HubSpot, leveraging marketing automation workflows to nurture leads, engage prospects, and drive conversions. Additional responsibilities include implementing and maintaining performance tracking tools—such as Google Analytics 4—and providing regular analytics reports to inform content strategy and extend audience reach. They will also manage paid advertising campaigns and oversee online reputation efforts.
The Manager, Digital Marketing & Web Analytics must have at least three years of experience managing omnichannel digital marketing initiatives and be proficient with core web tools, including HTML and WordPress. They must also demonstrate proficiency with performance tracking and web analytics platforms (e.g., Google Analytics), along with a deep understanding and practical application of SEO (search engine optimization), SEM (search engine marketing), paid social media management, and marketing automation.
The Manager, Digital Marketing & Web Analytics must be able to manage multiple projects simultaneously, consistently meet deadlines, and deliver fully functional digital marketing campaigns—while remaining flexible to support additional digital marketing needs as they arise.

EDUCATION

Bachelor’s degree in marketing or a related field

PREVIOUS EXPERIENCE

• Minimum of three years of experience
• Proven ability to set up and use digital analytics tools (e.g., Google Analytics, marketing automation dashboards) to evaluate performance and deliver monthly reports to internal teams.
• Familiarity with marketing automation platforms such as HubSpot or Salesforce.
• Proficiency in WordPress, including a basic understanding of theme structure to make minor adjustments.
• Proficiency in HTML, along with experience converting, resizing, and performing basic manipulations on image formats like SVG, PNG, and JPG to support site performance.
• Basic understanding of PHP for executing tasks such as text and image updates.
• Familiarity with CSS for styling website elements, including layout techniques like flexbox and grid.
• Experience in both organic and paid SEO.
• Proficiency with digital advertising placement and management
• Project management experience

PREFERRED SKILLS (NICE TO HAVE)

• Familiarity with HIPAA and consumer data privacy compliance
• Experience in online reputation management
• Healthcare industry experience

SKILLS NEEDED TO SUCCEED AT AON

• Analysis & Critical Thinking: Demonstrate problem solving, decision-making, planning, time management and organizational skills.
• Interpersonal Effectiveness: Highly developed interpersonal skills, emotional intelligence, diplomacy, tact, conflict management, delegation skills and diversity awareness; ability to influence and persuade others, effectively interact with internal and external stakeholders; and deal with sensitive and confidential material.
• Communication: Effective communication skills (oral, written, presentation), an active listener and effectively provides balanced feedback; the ability to write for multiple audiences.
• Client & Organizational Awareness: Ability to build an engaging culture of excellence through marketing, communications and brand management best practices; strong business and political acumen, collaboration and partnerships, as well as positive employee, physician and community relations; must be able to leverage and build productive relationships among all levels with internal and external constituents.
• Organizational Architect: Able to build business relationships, strategic alliances, and partnerships as well as being able to secure mutual benefit from such arrangements. Ability to work cross-functionally with urgency across different departments and with outside partners.
• Strategic Thinking: Employ a sense of vision to create new innovative concepts, products and solutions.
• Operations & Project Management: Effectively manage, lead, plan and coordinate departments/resources, ensuring the effective deployment, execution, implementation and assessment of projects and operational effectiveness; ability to manage projects from conception to completion.
• Self-Management: Ability to work autonomously; effectively manages own time, conflicting priorities, self, stress and professional development.
• Systems & Platforms: Proficiency and solid working knowledge of MS Office Word, PowerPoint, Excel, as well as major social media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, etc.).
• Travel: Expected to work at any company location to help meet business needs, including overnight stays: <25%.
• Standard Workdays/Hours: Monday to Friday 40 hours; office hours 7 am to 6 pm with flexible scheduling as agreed with leadership; some evenings and weekends required.

• Contribute directly to the development and execution of comprehensive digital marketing strategies to drive website traffic, lead generation, provider/patient acquisition, audience engagement, and revenue growth for AON and its practices.
• Perform regular content updates across multiple websites, ensuring accuracy and consistency. Upload and optimize images, physician bios, blog posts, and press releases.
• Oversee and optimize the performance of various digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, and display advertising.
• Manage performance reporting by tracking and analyzing key metrics—including website traffic, conversion rates, click-through rates (CTR), bounce rates, and lead generation—to identify trends, measure campaign effectiveness, and support continuous optimization.
• Collaborate with graphic designers and web developers on major website changes or enhancements.
• Implement core SEO best practices, including proper header hierarchy, use of alt tags, and metadata optimization.
• Monitor website performance and user experience, offering proactive recommendations for improvement.
• Create and maintain Google My Business listings for all practice locations.
• Collaborate cross-functionally with design, development, and marketing colleagues to support digital marketing initiatives.
• Stay current with digital marketing and healthcare industry trends, as well as competitor activity to proactively recommend innovative strategies and tactics.