WHAT WE’RE LOOKING FOR

We need outstanding leaders in strategy, marketing and partnerships, creative, design and content production, who have a high level of digital expertise and will put audiences at the heart of everything they do. We’re seeking innovative and creative senior leaders to help craft our evolving vision. This is a unique opportunity to lead one of the biggest transformation projects in government communications, to help the government reconnect with citizens in digital channels.
Most importantly, we want people who care passionately about delivering outstanding communication for the public.
We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you’re passionate about making your mark
and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.

JOB DESCRIPTION OVERVIEW

The New Media Unit is a brand new communications team at the heart of government, integrating strategy, media, insight and evaluation and creative roles into one, in-house team with a focus on rebuilding trust in government. The NMU is a high profile team, delivering priority work for those at the
highest levels of government and offers a very exciting opportunity to work closely with No10 colleagues.
It works hand-in-hand with No10 and the Prime Minister’s office in order to deliver cross-government priority campaigns and initiatives in order to better reach citizens where they are, with content and creative they want to engage with, in the channels where they are most active.
It represents a significant step-change in the way the government communicates with citizens - more audience-led, more digital and more relevant to the way the public now gets their news and consumes
their content.
The Head of Content & Production is a critical role in the New Media Unit, responsible for creative content development and strategy under the direction of the Head of Creative and managing the delivery of all of our public-facing creative: campaigns under the government’s priority missions and organic
content for the gov.uk TikTok channel. You will also play a key role in delivering the cross-government digital transformation strategy.
You need to show you have excellent content development and production management skills to lead the delivery of outstanding social-first creative which better connects citizens with the work of government.
You will have an expert level knowledge of creative and production processes and technical expertise across both campaign and organic content delivery, and are able to demonstrate you have delivered high
profile production processes on-time and on-budget. You will be able to demonstrate your in-depth knowledge about digital trends, platforms, tools and technologies.
You will have proven experience of working with Marketing, Strategy and insight and evaluation teams at a senior level to ensure successful cross team collaboration in delivering content to brief and meeting
business objectives.
You will be able to manage a team to deliver work which meets the high expectations of our stakeholders and you will be proven effective at engaging with senior stakeholders within and outside government, able to influence, anticipate and exceed their expectations.

PERSON SPECIFICATION - ESSENTIAL REQUIREMENTS:

• Extensive experience in creative content development for social-first digital campaigns and organic content.
• Extensive experience managing digital creative and production teams and delivering high-quality digital content across multiple formats.
• Strong understanding of digital platforms, trends, and emerging technologies.
• Excellent strategic thinking skills.
• Strong project management skills with experience overseeing multiple complex projects simultaneously.
• Experience managing substantial budgets and procurement processes.
• Excellent stakeholder management, seen as a trusted advisor and able to influence stakeholders both internally and externally at all levels.
• Ability to encourage collaboration across a range of digital creative disciplines from designers, videographers and content producers.
• A strong track record of creating a culture of innovation and continuous improvement in teams.
• Ability to work flexibly and effectively in a matrix way, encouraging openness and collaboration between teams and departments.

Desirable:

• Good knowledge of the opportunities and challenges facing governmentdigital communications.
• Experience in managing teams through periods of organisational change or crisis.
• Strong horizon-scanning skills; shown to stay up-to-date with latest trendsand technologies in the digital space, proactively identifying newopportunities to connect with digital audiences.

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

RESPONSIBILITIES & DUTIES

The Head of Content & Production will manage an integrated, in-house team of content producers, videographers and designers to seamlessly manage complex and time-critical creative and production
processes to deliver outstanding content which connects with citizens.

You will be responsible for:

• Working into the Head of Creative to develop the creative strategy for NMU overseeing it’s implementation.
• Leading creative content development to bring the creative strategy to life.
• Leading the development and implementation of a robust, collaborative and proven process for digital creative production delivery to ensure the highest quality and standards across all content.
• Ensuring all projects are completed on-time and within budget.
• Establishing and maintaining space for creative innovation and a test and learn (no mistakes) culture across the Content and Production teams.
• Partnering with Marketing, Strategy, and Audience senior leadership to ensure strategic delivery of content to brief as well as the development and implementation of evaluation processes and learnings.
• Initiating and ensuring the refining of robust processes for creative and production quality assurance.
• Working into the Head of the New Media Unit, leading the delivery of the cross-government digital transformation strategy.
• Building strong relationships with stakeholders across government, external creative & production agencies and with senior stakeholders at No10.
• Managing resource allocation, budgets and procurement processes for creative and production activities.
• Inspiring a team of production, design and videography specialists
• Onboarding and supporting a new team through a period of change as NMU transitions into a permanent structure.