ABOUT US

We‘re a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. Creating everyday products to make everyday experiences better. Celebrating diversity and inclusivity, because we believe self-expression is for everyone. Using our voice and our platform to amplify the things that matter Listening to our community and respond to what they care about. We’re restless — it’s what fuels our fire and sparks our big ideas. We’re optimistic — having an open mind means anything is possible. We’re better together — join our world and let’s do good things together.

SKILLS & EXPERIENCE

• Tertiary qualifications in Marketing, Communications or Advertising preferred
• Demonstrated experience establishing consumer focused social channels
• Solid understanding and interest in retail essential
• Proven analytical and reporting skills
• Strong knowledge of web and social analytics platform tools essential

We have a very exciting opportunity in our Cotton On USA Team as a Social Media Specialist. If you love creating brand awareness and engaging customers through impactful content on social channels – we’d love to chat!

Your role will consist of various tasks, which include:

• Bring to life the Social Media content strategy, in line with the brand strategy, across multiple channels (Instagram, TikTok, Paid Social and Facebook), maximising engagement, channel growth and influencing purchasing behaviour.
• Own the Social Media calendar and strategy with flexibility and agility.
• With a curiosity mindset, never stop learning, testing, measuring and optimising our Social Media activities.
• Bringing your deep understanding of reporting and Social Media metrics, confidently find and present recommendations.
• Bring your innovative thinking to content, sharing ideas and references for content that delivers cut through, and process that enables social-first content outcomes
• Interact and engage with our community on our Social Media channels, building the Cotton On community.
• Deliver creativity in the development of content ideas, understanding formats that drive engagement and awareness vs. sales and new customer acquisition.
• Be the trend setter - Keeping up with latest Social Media trends, jumping on viral moments and turning it into on-brand content.
• Lead the way by identifying relevant market, platform and consumer trends that will keep Cotton On at the forefront of Social.
• Partner with our Paid Social Media team to set-up, adapt and analyse ad campaigns.
• Influence our Influencer Marketing team to identify and integrate relevant content creators and content trends into our roster and onto our Social Media channels.
• Collaborate and build relationships with other departments including brand communications, marketing and art directors to ensure that our Social Media content aligns with our overall business objectives and customer needs.
• Provide guidance and support to the social media coordinator