WHO WE ARE:

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

WHAT YOU WILL DO:

A Senior Director of CPG Customer and Commercial-Facing Technology is responsible for leading the strategic vision and execution of technology solutions to optimize the company’s Customer & Commercial Technology operations and empowering our sales force to achieve commercial success. This role involves overseeing the development, implementation, and maintenance of enterprise-level software, integrating various systems, and driving continuous improvement in marketing and sales processes through technology. This involves leading a team, partnering with various departments, and leveraging technology to enhance sales operations, improve reporting, and optimize sales execution. The Senior Director also manages teams, budgets, and timelines for technology projects, ensuring alignment with business objectives and compliance with industry standards.

ROLES AND RESPONSIBILITIES:

• Develop and implement the technology strategy supporting marketing, sales, sales, and commercial operations, aligning it with overall business goals.
• Develop and implement a sales technology roadmap that aligns with business objectives. This includes identifying, evaluating, and implementing CRM platforms, sales automation tools, digital storefronts/eCommerce, and sales data analytics solutions, ensuring their seamless integration.
• Drive adoption and effective use of sales technology. Design and execute adoption programs and leverage data-driven insights to enhance sales productivity and revenue growth.
• Analyze and streamline sales processes and implement the best practices with the goals of improving sales productivity and key measurable sales outcomes.
• In partnership with Sales leadership, establish KPIs and performance metrics
• Generate reports and dashboards for insights and monitor market trends.
• Manage and mentor a team responsible for implementing and supporting sales technology, while fostering a high-performing, collaborative, data-driven culture, and attract, train, and retain talent.
• Lead the development, implementation, and maintenance of enterprise-level application software, including Forecast to Order, Market & Category Planning, Marketing, Sales & Customer Relationship Management, and Merchandising & Compliance systems.
• Manage budgets, resources, and timelines for technology projects, ensuring on-time and on-budget delivery.
• Drive continuous improvement in software processes and methodologies, leveraging technology to enhance efficiency and effectiveness.
• Ensure that all technology solutions and processes comply with industry standards and regulatory requirements.
• Collaborate with other departments, such as procurement, supply chain and logistics, enterprise data, and infrastructure to ensure seamless integration of technology solutions across the organization.
• Identify and evaluate emerging technologies and trends in CPG sales, recommending and implementing innovative solutions.
• Define and monitor key performance indicators (KPIs) to track the effectiveness of technology solutions and identify areas for improvement

FOR THIS ROLE, YOU WILL NEED:

• Bachelor’s Degree in related fields (e.g. Information Technology, Computer Science) is required, with a master’s degree preferred
• 10 years of relevant experience in Consumer-Packaged Goods/Fast Moving Consumer Goods Industry
• Proven experience of leading and managing high functioning technology teams that include customer-facing sales systems, performance management, mentoring and development
• Previous experience in a BPO environment highly desired and experience with digital transformation within sales
• Strong Understanding of CPG Customer and Commercial Sales Processes
• Proven experience with Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Route-To-Market (RTM), Marketing and Data/Sales Insights solutions and software
• Experience with Salesforce (Contact Center, RetailEX, FSL), Spring Global, SAP, Amazon Connect and payment systems and solutions
• Previous experience leading technology implementations
• Previous experience with AI-Driven Sales Analytics
• Previous project management experience to include implementations of new software, planning, execution and risk management

Additional Qualifications that will make you successful in this role:

• Experience with Marketing technologies (e.g. Google Adds and Analytics), SnapPay, Coca-Cola CONA apps, 345 iQ and sQ and Salient experience is a plus
• Results Oriented – Self-motivated driving through obstacles to accomplish objectives with a bias for action resulting in a strong track record of delivering results
• Project Management: ability to develop and execute marketing programs, understanding and utilizing marketing standards, multi-task and prioritize several projects at once without sacrificing quality. Ability to adhere to timelines and work with cross-functional teams to keep on time and on budget.
• Collaboration & Teamwork – Able to create effective working relationships with a strong sense of commitment to a course of action holding people accountable while maintaining positive working relationships
• Prioritization – Ability to prioritize multiple objectives/goals based on opportunities and situations needed to deliver the business results, and can anticipate adjustments that may be needed to resolve issues and obstacles
• Interpersonal skills – Able to successfully engage and work with all levels of the organization and external partners through effective communication, written and verbal skills
• Exhibit professional maturity – respecting others roles and opinions, keeping personal opinions at minimum about products and programs, speaking up at meetings with pertinent, relevant input, engaging and open body language, staying engaged during meetings

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.
Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.
Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class