THE ROLE & THE TEAM

In 2025 and beyond, we aim to evolve our Content Strategies, doubling down on creating innovative and exciting content experiences that delight our customers with joyful, inspiring, and engaging moments when connecting with our Platform.
While we will continue to excel in our functional customer promises (choice and convenience), we need to further develop and invest in creative and emotional drivers (inspiration and personal relevance).

The role of the Head of Creative Direction is pivotal in this evolution. Specifically, this leader will:

• Set the creative direction for Zalando Content Experiences and nurture a vibrant creative culture across multiple teams leveraging and amplifying Zalando’ Brand DNA.
• Our mission is to develop creative strategies and solutions that have high visibility and a significant positive impact on Zalando - both when it comes to Brand Perception as well as Customer Engagement.
• Bring a unified creative direction across various creative teams that contribute to or influence Zalando’s content strategy and creation.

Furthermore, this role will champion innovative, technology-driven, and data-driven content strategies and creation methods.

• Empower Zalando teams to improve collaboration, innovate, and increase creative quality and consistency across our B2C and B2B content businesses.
• This includes launching large-scale Brand Partner campaigns, enhancing our “always-on” Proposition content experiences, and elevating our Product Detail Pages to inspire and inform our customers better.
• This also includes interactive content experiences, personalized recommendations, AR/VR applications, and innovative creator led content formats across multiple touchpoints and moments in the customer journey.

The Head of Creative Direction is envisioned as a creative visionary and innovator who pushes boundaries.

• Enjoy diving into design and execution, be excited by ambitious creative briefs and ambiguous starting points, and possess exceptional communication skills to effectively interface, influence, and collaborate across all levels of Zalando.
• While we embrace ambiguity as a catalyst for creativity, we also provide a supportive framework and access to resources to help navigate complex challenges.
• Continue to evolve and strengthen Zalando’s creative (new style of entertainment)

This leader will have extensive experience in leading and mentoring creative teams, as well as providing creative guidance and direction to cross-functional teams involved in content creation and strategy in the fashion and lifestyle environment.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Work with leadership and teams to consult on collaboration opportunities and assess potential impact.
• Lead the development of creative solutions and manage the strategic briefing and execution necessary to demonstrate market and industry impact.
• Effectively communicate creative strategies to creative teams and provide constructive feedback on projects (e.g., on and off-site activations, large-scale campaigns, cultural moments).
• Your work will significantly impact strategic investments, creative execution, organizational structures, resource allocation, product priorities, brand direction, go-to-market strategies, and more.
• You are bold and out-of-the-box in your creative thinking, yet pragmatic in crafting and executing solutions.
• You are an innovator who embraces technology and innovation, and you can inspire this enthusiasm in others.
• You are an attentive listener with a proven ability to transform high-stakes business use cases into compelling and differentiating brand-building opportunities.
• You have the ability to amplify your impact and skills through others.
• Your proof of concept is designed to be integrated into business, product, and creative processes.
• Use creative strategies to explore uncharted creative territories.
• Lead and conduct creative studies, including developing and communicating practical implications to senior leadership.
• Mentor and develop junior creative teams and designers.
• Develop new repeatable creative strategies and guidelines that can be utilized across various teams, including those outside of the core creative department.
• Define and track key performance indicators (KPIs) to measure the success of creative initiatives, such as brand engagement, conversion rates, customer satisfaction scores, and overall campaign performance. Utilize data analysis and reporting to monitor progress and inform future strategies.