At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
EL Product Marketing Manager
The working time model for this position is: hybrid / #LI-Hybrid

YOUR ROLE AND RESPONSIBILITIES

In this role, you will have the opportunity to implement product marketing strategies for Softstarters and Pilot Devices in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

QUALIFICATIONS FOR THE ROLE

• You are immersed in highly skilled in relevant tools and methodologies and in the sector OEM/machinery market
• Ability to demonstrate your experience in Product Management or Product Marketing with minimum 5 years of experience
• Degree in electrical/mechanical engineering preferable and proven experience of Electrical Engineering and Business Administration
• You are at ease communicating in German and English