Responsibilities
Team Introduction: As part of the Monetization Product, the SMB Growth Guidance team is positioned to help SMB customers grow with TikTok through personalized, actionable, and effective guidance. We’re seeking an experienced Product Marketing Manager to drive the strategy and operation work of the Guidance product team. This role will work with the product, sales department, and other cross-functional teams to build something new and scale it quickly. The right candidate will be excited about creating from scratch and thrives in dynamic, and often ambiguous environments. About the Role: - Lead EMEA comprehensive market research efforts, combining quantitative data analysis and qualitative user feedback to identify pain points and blockers. Translate these insights into actionable product solutions across multiple touchpoints. - Drive operational excellence by prioritizing product features and initiatives, developing clear communications and marketing materials, and designing strategic growth plans with well-defined success metrics to drive product adoption - Serve as the project manager for assigned projects, orchestrating cross-functional collaboration, and guiding teams with data-driven insights to ensure timely and successful delivery of solutions - Monitor, measure, and analyze the impact of initiatives against key performance indicators, and continuously optimize strategies based on findings.
Qualifications
Minimum Qualifications: - Minimum 5 years of experience in product strategy, product marketing, growth, or related functions. - At least 2 years of professional experience in digital advertising or a closely related field, with a deep understanding of the industry landscape and emerging advertising solutions. - Strong quantitative analytical skills and strategic thinking capabilities. - Proven project management and process management expertise. - Demonstrated ability to solve complex problems by synthesizing insights from diverse sources such as data sets, user interviews, and market research. Preferred Qualifications: - Experience collaborating with international teams across multiple time zones. - Familiarity with TikTok advertising solutions. - Exceptional ability to work cross-functionally with diverse teams and stakeholders, with strong relationship-building, collaboration, negotiation, and influencing skills. - Prior experience working with small and medium-sized businesses (SMBs).
Job Information
About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Please refer the Job description for details