Job Description:Company descriptionWho are we?At Publicis Groupe, we work centered around our clients' wishes and needs. We operate as a single organization and under a single P&L because we integrate our specializations. This allows us to fulfill our brands' wishes and needs in the areas of creation, media, technology, data, and production. We collaborate in multidisciplinary teams, and our clients have access to all our talents, expertise, and tools, both locally and internationally. As a result, we offer integrated creative marketing and technology solutions, prioritizing quality, speed, and cost for our clients.

OverviewEmployer Brand SpecialistA unique dual role: build the employer brand of Publicis Groupe *and* that of our clients. As an Employer Brand Specialist within the Marketing team at Publicis Groupe, you combine two worlds. You help grow our own employer brand *and* work as an employer branding specialist for a number of our major clients, such as the Dutch Tax and Customs Administration, MediaMarkt, Rijkswaterstaat, the Police, and ASML. Publicis Groupe is an advertising and communications organization. And ultimately, we primarily sell one thing: people, their talent, and their ideas. That is why our marketing strategy is employer branding at its core. Consequently, the Marketing team is responsible for both the employer brand of Publicis Groupe and the employer branding propositions we develop for clients.

ResponsibilitiesWhat are you going to do?At Publicis Groupe, your work is primarily operational and creative. You develop and activate our employer brand and translate the strategy into campaigns, content, and activations. In doing so, you collaborate closely with all disciplines within the group. At the same time, you work with dedicated marketers who are building the Publicis For Better platform, as well as events and employee experiences.For our clients, you are primarily strategic and advisory. You act as a substantive sparring partner and assist our client teams with, among other things:

• Developing an EVP;
• Employer branding and communication strategies;
• Target group and channel strategies;
• Annual plans and roadmaps;
• Translating strategy into campaigns and activation;
• Analyzing results and translating insights into next steps.
• You therefore move continuously between strategy and execution, client and agency, advice and creation.