At Trengo, we are looking for a Head of Demand Generation to develop and oversee a strategic marketing plan for generating inbound pipeline and revenue from various online channels.
At Trengo, we believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live chat—you name it.
With a Series A investment of $36M led by Insight Partners and Peak Capital and as one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

ABOUT THE ROLE

As the Head of Demand Generation, you will lead Trengo’s efforts to drive scalable, predictable, and sustainable revenue growth. You will own the strategy, execution, and optimization of our demand generation programs, leveraging a blend of inbound and outbound marketing tactics. Your work will directly impact the sales pipeline and help Trengo scale in competitive markets.

KEY RESPONSIBILITIES

• Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy aligned with Trengo’s business objectives and revenue goals.
• Team Leadership: Build, manage, and mentor a high-performing demand generation team, fostering a culture of innovation and results.
• Pipeline Growth: Own the top- and middle-of-funnel pipeline targets, ensuring consistent lead acquisition and progression to pipeline value and volume.
• Campaign Development: Plan a calendar of and with the wider marketing team manage multi-channel integrated campaigns (digital advertising, content marketing, email, webinars, events, etc.) to attract and engage target ICP audiences.
• Collaboration with Sales: Partner closely with the sales team to ensure alignment on target audiences, outbound targeting and messaging, and lead quality. Support sales enablement with insights and tools.
• Budget Management: Working with finance and the marketing team forecast budget needs and track spending attached to demand generation activities.
• Analytics & Reporting: Establish KPIs, track performance, and report on campaign ROI, lead conversion rates, and contribution to pipeline and revenue. Use data to optimize efforts continuously.
• Technology & Automation: Oversee the marketing tech stack (CRM, marketing automation, analytics tools, etc.) to ensure effective execution and tracking of campaigns.
• Market Insights: Stay informed about industry trends, competitors, and emerging opportunities to refine strategies and maintain a competitive edge