HOW YOU’LL MAKE AN IMPACT:

Product Marketing at Xero is in an exciting and high growth phase. We work closely with Product and Go-To-Market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver differentiated product value to customers as efficiently and effectively as possible.
In this role you will need to quickly become the go-to expert on the needs of the customer and the value of our products to tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how your customers, competitors and influencers are changing and responding to your propositions across multiple regions. You will work closely with multiple stakeholders across the business including product management, product design and go-to-market teams.

OUR PURPOSE

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

WHAT YOU’LL DO:

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• Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points

• Consolidate and communicate relevant insights which determine Xero’s opportunity in market & integrate these insights into your product marketing plans
• Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
• Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences & identify and maintain compelling product evidence of CVPs
• Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks whilst ensuring CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
• Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
• Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
• Develop internal briefing assets and internal sales enablement resources to help prepare and up-skill internal teams
• Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions
• Lead in-product lifecycle marketing strategy and execution, including in-product communications