WHO WE ARE?

Life Tastes Better With Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and is pioneering flexibility. There’s no better time to join our team!

JOB SUMMARY

As a new standalone Ice Cream business, we want pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey, we are looking for someone who is passionate about all-things-digital.
If you geek out over data, love building full funnel consumer journeys and want to create mesmerising digital moments around the joys of ice-creams - this might be your dream job!

• Turn big ideas into bigger results (Campaign Strategy) - Architect complete campaign journeys (awareness engagement conversion). Key result areas (KRA): Best in class development of audience definitions, channel selection, benchmarking and integration of past learnings
• Use data to build stories that connect (Data Collection and Reuse) - Working with our agencies and partners to build solid data led marketing strategies. KRA: Building plans in sync with our data strategy to boost data collection, reuse and enrichment (1st, 2nd and 3rd party data)
• Drive measurement and testing - Working closely with our measurement team to build data-led plans. KRA: Running media tests that study effectiveness and efficiency and creating super strong data loops that fuel our plans.
• Own the campaign control room (Campaign Management) – With the agencies, shape campaigns in real-time based on what the data’s telling us. KRA – Ensuring real time campaign optimisation by understanding data from DSPs, partner ad managers, social listening, and other live dashboards
• Plan for supreme agility and ensure we maximise brand opportunities. KRA: identifying key ‘ice-cream’ moments, strategizing and implementing spectacular moment marketing plans.
• Be the master of operations excellence and work with the agency and global teams to land best in class plan programmatic, search, social plans in brand -safe, measurable and innovative manner. KRA: adoption and optimal utilisation of ULTRA (UL programmatic desk), data collection size and timelines, search strategy, adoption of global and local best practises and learnings, management of reconciliation of spends.