Technical Sales Representative - Greater Toronto, CAN
Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers’ fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.
Location: Remote - Canada
Employment Status: Salary Full-Time
Function: Sales
Pay Range: ($64,260.00 - $96,390.00)
Target Bonus: %
Req ID: 26167

Job Responsibilities

• To report directly to the District Manager and communicate all relevant matters pertaining to internal and external sales / marketing activities on behalf of the company.
• Assume full accountability for account development within an assigned District, develop and source leads, upsell existing accounts and continually prospect for new business opportunities with potential customers.
• To effectively sell to major accounts, distributors, consulting engineering firms, established customer accounts and prospective customers.
• Prepare and submit annual budgets, strategic plans, estimates and forecasts in conjunction with ongoing business requirements, priorities, policies and procedures.
• Liaise with and collaborate with senior managers, line and non-management staff at all levels across the company in an advisory capacity on matters related to the function
• Recommend initiatives and take proactive responsibility for district marketing and sales activities.
• Prepare analysis of competitive products and selling techniques, conduct customer research activities, and continually solicit customer needs, on an ongoing basis, as well as analyze competitive sales budgets, quotas, pricing and distribution strategies.
• To obtain “the best” positioning of company products (displays) with distributors at point-of-purchase sites ensuring maximum exposure and promotion of company products.
• Conduct on-site product training sessions and seminars for customers, distributors, and operators (in a safe manner), as well as, coordinating presentations at Lincoln’s own company demonstration facilities (working out all logistics including rental of necessary facilities, presentation equipment, set-up of welding procedures, product lines, marketing literature, and pricing information, to ensure well-coordinated technical presentations.)
• Continually provide technical support to all customers, build strong relationships and work with distributors with respect to their inventories, inventory turns and margins, recommending appropriate pricing strategies and managing accounts according to account sales volumes.
• Maintain a high-profile posture on behalf of the company through tactful administration of public relations and excellence in the execution of presentations, sales meetings, trade shows and follow-up meetings.
• Fully abide and actively support Lincoln Electric’s Environmental Health & Safety policies, practices and procedures with respect to protecting the environment, the conservation of nature resources and the Health & Safety of all employees.

Job Requirements

Minimum Education Requirement:

• University Degree or College Diploma

Minimum Experience & Training Requirement:

• More than 1 year of relevant experience

Lincoln Electric Company of Canada is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex (including pregnancy), sexual orientation or any other Prohibited Ground. Lincoln Electric Company of Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
By applying to this position, you confirm that you hold Canadian citizenship, permanent residency, or a valid work permit.
We appreciate your consideration for this opportunity, however only chosen applicants will be contacted.
Please consult our Job Applicant Privacy Notice available at https://lered.info/JobApplicantNotice2025
Job Segment: Welding, Technical Support, Consulting, Fabrication, Manufacturing, Technolog

• To report directly to the District Manager and communicate all relevant matters pertaining to internal and external sales / marketing activities on behalf of the company.
• Assume full accountability for account development within an assigned District, develop and source leads, upsell existing accounts and continually prospect for new business opportunities with potential customers.
• To effectively sell to major accounts, distributors, consulting engineering firms, established customer accounts and prospective customers.
• Prepare and submit annual budgets, strategic plans, estimates and forecasts in conjunction with ongoing business requirements, priorities, policies and procedures.
• Liaise with and collaborate with senior managers, line and non-management staff at all levels across the company in an advisory capacity on matters related to the function
• Recommend initiatives and take proactive responsibility for district marketing and sales activities.
• Prepare analysis of competitive products and selling techniques, conduct customer research activities, and continually solicit customer needs, on an ongoing basis, as well as analyze competitive sales budgets, quotas, pricing and distribution strategies.
• To obtain “the best” positioning of company products (displays) with distributors at point-of-purchase sites ensuring maximum exposure and promotion of company products.
• Conduct on-site product training sessions and seminars for customers, distributors, and operators (in a safe manner), as well as, coordinating presentations at Lincoln’s own company demonstration facilities (working out all logistics including rental of necessary facilities, presentation equipment, set-up of welding procedures, product lines, marketing literature, and pricing information, to ensure well-coordinated technical presentations.)
• Continually provide technical support to all customers, build strong relationships and work with distributors with respect to their inventories, inventory turns and margins, recommending appropriate pricing strategies and managing accounts according to account sales volumes.
• Maintain a high-profile posture on behalf of the company through tactful administration of public relations and excellence in the execution of presentations, sales meetings, trade shows and follow-up meetings.
• Fully abide and actively support Lincoln Electric’s Environmental Health & Safety policies, practices and procedures with respect to protecting the environment, the conservation of nature resources and the Health & Safety of all employees