JOB SUMMARY

EFT Group has been established for over 50 years, however over the last 4 years has seen significant growth in large service contracts and large installation projects. Due to rapid expansion, we are currently recruiting for an experienced Marketing and communications executive to showcase on all media channels what the EFT Group does, from new tenders, to training and social responsibility we need our story out to all!
The ideal candidate is a person who wants to stay and grow with the business over the years to come.
A marketing and communications role involves developing and implementing strategies to enhance a brand’s image, increase awareness, and drive customer engagement through all social media channels. Key responsibilities include, creating marketing campaigns, managing brand communications, collaborating with cross-functional teams, and analysing campaign performance. The role requires strong communication skills, creativity, and an understanding of consumer behaviour to effectively position the brand in the market. Bid writing could form part of the role so experience would be beneficial.
Strategy Development: Create and implement brand strategies to enhance brand awareness and market share.
Brand Ambassador: Define and communicate the brand’s unique value proposition. Reinforce the existing brand positioning.
Campaign Management: Plan and execute marketing campaigns across various channels to promote the brand.
Collaboration: Work with cross-functional teams, including product development, sales, and creative, to ensure brand consistency.
Budget Management: Manage marketing budgets and allocate resources effectively to maximize ROI.
Performance Analysis: Analyse campaign performance and brand metrics to inform future strategies.
Stakeholder Engagement: Build and maintain relationships with key stakeholders, including partners and media.
Brand Guidelines: Enforce brand guidelines to ensure consistency across all marketing materials.
A brand marketing manager typically possesses a blend of skills and experience, including:
Strategic Thinking: Ability to develop and implement brand strategies that align with business goals.
Communication Skills: Excellent verbal and written communication for crafting compelling brand messages.
Project Management: Experience in managing marketing campaigns from conception to execution.
Analytical Skills: Ability to interpret data and metrics to measure campaign effectiveness and ROI.
Creativity: Innovative thinking to develop unique brand positioning and marketing initiatives.
Digital Marketing: Knowledge of digital marketing channels, including social media, SEO, and content marketing.
Budget Management: Experience in managing marketing budgets and optimizing spend.
Brand Management: Understanding of brand development and maintaining brand consistency across all platforms.
Proactive Leadership: Takes initiative and leads projects with confidence and foresight.
Adaptability: Quickly adjusts strategies in response to market changes and new information.
Collaboration: Works effectively with cross-functional teams and external partners.
Customer-Centric Focus: Prioritizes understanding and meeting customer needs and preferences.
Results-Driven: Focuses on achieving measurable outcomes and driving business growth.
Innovative Thinking: Encourages creative solutions and new approaches to branding challenges.
Attention to Detail: Ensures accuracy and consistency in all brand communications and materials.
Resilience: Maintains composure and effectiveness under pressure and setbacks.
Ethical Judgment: Upholds integrity and ethical standards in all marketing practices.
Job Type: Full-time
Pay: £30,000.00-£40,682.24 per year

Additional pay:

• Performance bonus

Benefits:

• Company events
• Company pension
• Discounted or free food
• Employee discount
• Employee mentoring programme
• Free parking
• Health & wellbeing programme
• On-site parking

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Southport PR9 7T

Please refer the Job description for details