Primary Responsibilities: 

• Lead, manage, coach, and support the Marketing Specialist. 
• Manage the Marketing Department’s day-to-day priorities, workflow, budget, and performance reporting. 
• Work closely with the Brand Advisor to turn The Atlas° Hotel’s overall brand strategy into clear, actionable marketing plans. 
• Lead digital marketing initiatives through our direct-booking platforms and website partner, including SEO, retargeting, cart abandonment, and direct-booking campaigns. 
• Monitor campaign performance, return on investment, website conversion, and opportunities to increase direct bookings. 
• Lead the day-to-day content strategy and social media direction for The Atlas° Hotel, including paid social advertising, influencer partnerships, media opportunities, and strategic collaborations. 
• Plan and provide creative direction for third-party professional photography, video, and other content projects. 
• Ensure all marketing materials and guest touchpoints consistently reflect The Atlas° Hotel’s brand standards. 
• Provide direction for Knotted Thistle Pub & DISH Restaurant marketing, while supporting the Marketing Specialist with day-to-day execution. 
• Manage monthly newsletters, promotional emails, and other guest communications while identifying opportunities for segmentation, automation, and revenue-generating campaigns.
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