Marketing Manager- Job Description
Title
Marketing Manager
Reports To
General Manager/Assistant General Manager
Summary
The Marketing Manager is responsible for developing and executing strategic
marketing plans for Tin Wis Resort. This individual serves as the subject matter expert
in all marketing-related activities across multiple channels, with the objective of driving
brand awareness, occupancy rates, and community engagement. The Marketing
Manager works closely with Indigenous tourism organizations, local partners, and
digital media platforms to create impactful marketing initiatives that align with the
values of Tla-o-qui-aht First Nation.

Core Competencies

• Customer Focus
• Communication
• Digital Marketing Expertise
• Team Collaboration
• Quality Orientation
• Time Management
• Adaptability/Flexibility
• Creative and Innovative Thinking
• Decision Making and Judgment
• Planning and Organizing
• Problem Solving
• Result Focus
• Accountability and Dependability
• Ethics and Integrity
• Leadership
• Coaching and Mentoring
• Community Engagement
• Industry Partnerships
• Grant Writing and Funding Applications
• Social Media Strategy
• Website Management

Job Duties

• Develop and implement marketing campaigns to promote accommodations,

amenities, and unique Indigenous tourism experiences.

• Manage digital marketing initiatives, including social media, email marketing,

and website content updates.

• Foster relationships with Indigenous tourism associations (e.g., Indigenous

Tourism BC, ITAC) to enhance brand credibility and visibility.

• Oversee brand messaging to ensure consistency across all platforms and

promotional materials.

• Organize and promote events, partnerships, and collaborations with local

businesses, tour operators, and community organizations.

• Coordinate photography and video content creation to showcase

accommodations, experiences, and cultural elements.

• Identify opportunities for industry partnerships and sponsorships to increase

visibility and revenue.

• Conduct market research and analyze customer trends to refine marketing

strategies.

• Apply for relevant grants and funding opportunities to support marketing

initiatives.

• Manage and optimize online listings, reviews, and reputation management

efforts.

• Create monthly marketing reports to evaluate campaign effectiveness and

adjust strategies accordingly.

• Develop and execute promotional giveaways and influencer marketing

campaigns.

• Assist with staff training on brand messaging and customer experience

standards.

• Monitor competitors and industry trends to stay ahead in the market.
• Advocate for sustainable and responsible tourism practices that align with Tla-

o-qui-aht Tribal Parks’ values.

• Working with other Tla-o-qui-aht entities and supporting initiatives.

Requirements

• Bachelor’s degree in marketing, communications, business administration, or

related field, or equivalent work experience.

• Experience in marketing within the tourism, hospitality, or Indigenous business

sector.

• Strong understanding of digital marketing strategies, including SEO, PPC, and

content marketing.

• Knowledge of Indigenous tourism initiatives and a passion for promoting

authentic Indigenous experiences.

• Experience in graphic design, video editing, and web development tools is an

asset.

• Ability to build and sustain relationships with key industry partners.
• Strong project management skills and ability to manage multiple campaigns

simultaneously.

• Excellent written and verbal communication skills.
• Experience in grant writing and funding applications is a plus.
• Ability to work flexible hours, including attending events and travel as needed.

Working Conditions

• Some travel is required for industry events and partnerships.
• Ability to attend and conduct presentations.
• Manual dexterity required to use a computer and marketing software tools.
• Occasional overtime as required to meet project deadlines.
• Starting wage $60,000 / year, with optional benefits after 90 days
• One year fixed term, starting this summer
• We are unable to offer this position living accommodations at this time

**Preference may be given to indigenous qualified candidates.

• Develop and implement marketing campaigns to promote accommodations