COMPANY OVERVIEW

Freedom Cannabis Inc. is a leading vertically integrated cannabis company dedicated to producing the highest-quality cannabis products. With a commitment to environmental sustainability and innovative practices, Freedom aims to enrich lives through exceptional cannabis.

SUMMARY

The Project Manager – Sales & Marketing will oversee the planning, execution, and delivery of sales and marketing initiatives across multiple channels. This role ensures marketing campaigns, retail activations, product launches, and sales strategies are executed on time, on budget, and in full compliance with cannabis regulations.

QUALIFICATIONS

• Strong understanding of market dynamics and consumer behavior.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make informed decisions.
• Experience with digital marketing strategies and tools is a plus.
• Leadership experience with a focus on team development and motivation.
• Call-To-Action
  If you are passionate about the cannabis industry and ready to make an impact, we invite you to apply today and join us in growing amazing cannabis that enriches lives!
  Job Type: Full-time
  Pay: $60,000.00-$80,000.00 per year

Education:

• Secondary School (preferred)

Experience:

• Sales and Marketing: 4 years (preferred)

Willingness to travel:

• 50% (preferred)

Work Location: In perso

Project & Campaign Management

• Manage and track timelines for marketing campaigns, brand activations, and product launches
• Oversee creative development and production of marketing assets
• Ensure all campaign elements meet compliance requirements (provincial & federal)
• Develop and implement strategic sales and marketing plans to promote Freedom’s products.
• Analyze market trends and consumer behavior to identify opportunities for growth.
• Conduct regular market research to stay ahead of industry trends.

Sales Support

• Coordinate with sales reps and retail partners to roll out marketing promotions
• Develop and maintain sales enablement tools (sell sheets, presentations, pricing decks)
• Assist with trade shows, pop-ups, events, and budtender education programs
• Manage relationships with key stakeholders and partners.
• Oversee marketing campaigns across various channels, ensuring brand consistency.
• Monitor sales performance metrics and adjust strategies as needed.

Cross-Functional Collaboration

• Serve as a liaison between marketing, sales, operations, compliance, and product teams
• Run regular check-ins and status meetings to ensure alignment and momentum
• Work closely with legal/compliance to review all marketing materials
• Collaborate with cross-functional teams to ensure alignment with production capabilities.
• Lead a team of marketing professionals, fostering a culture of creativity and innovation.

Reporting & Optimization

• Track campaign performance and ROI using platforms like HubSpot, CRM, or Google Analytics
• Monitor sales KPIs and recommend adjustments to support business growth
• Maintain project documentation and post-mortem reviews for continuous improvement