Your role
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To facilitate the successful operation of the Division through appropriate liaison support areas for the provision of strategic and technical development.
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What you’ll be doing
You will manage all Divisional business projects, including budgets, resources and deadlines, in line with business requirements.
You will contribute significantly to sales plans, channel development and overall Divisional strategic planning, providing support to Sales and Broker managers for target setting, commissions planning and implementation.
Effectively interface with all internal departments to secure buy-in to and achievement of business objectives and act as sign-off and focal point for Division’s PR activity.
Define and implement relevant marketing activities with the Product and Marketing Division, pro-actively identifying process improvements and liaise with internal and external third parties as required to deliver innovative solutions.
Assess & specify training needs for Divisional staff, ensuring those skills levels necessary to facilitate first class performance.
Company Overview
PayByPhone is a global leader in mobile vehicle payments. We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. Trusted by over 95 million drivers worldwide, we’ve spent over 20 years simplifying parking working with over 1,400 clients across North America, the UK, France, Germany, Switzerland, and Ireland. We are now expanding our offerings beyond parking to provide drivers with a range of essential vehicle services
What we need;
We are seeking an experienced and dynamic Global Head of Marketing to lead our marketing efforts across multiple regions. This role will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention for both our consumer app users and B2B clients. The ideal candidate will have a deep understanding of digital marketing, brand positioning, growth strategies, and go-to-market execution on a global scale and have at least 5 years of experience in leading global teams.

What you will do

• Develop and execute a global marketing strategy that aligns with company objectives for both B2C and B2B segments.
• Own global brand positioning, messaging, and storytelling to establish a strong market presence.
• Develop go-to-market strategies for new product launches and regional market expansions.
• Lead customer acquisition, retention, and lifecycle marketing strategies for consumer app users and B2B clients
• Oversee digital and traditional marketing campaigns, ensuring brand consistency and performance optimization.
• Drive demand generation efforts through performance marketing, content marketing, SEO, paid media, social media, partnerships, and influencer collaborations.
• Utilize data-driven insights and analytics to measure campaign effectiveness, optimize marketing spend, and drive ROI.
• Lead and mentor a team of marketing professionals across multiple regions.
• Collaborate closely with product, sales, and customer experience teams to enhance the user journey and maximize conversions.
• Identify and establish strategic partnerships to expand brand reach and market penetration.
• Stay ahead of industry trends, emerging marketing technologies, and the competitive landscape to keep the company at the forefront of innovation.

Qualifications & Experience:

• Extensive experience in marketing with at least 5 years in leadership roles, preferably in a high-growth consumer app or B2B tech company.
• Proven track record in scaling marketing strategies across multiple markets globally.
• Strong understanding of both B2C and B2B marketing dynamics, including user acquisition, engagement, and conversion optimization.
• Expertise in digital marketing, performance marketing, demand generation, and brand strategy.
• Experience in managing and mentoring global marketing teams.
• Data-driven mindset with the ability to leverage analytics for decision-making.
• Excellent communication and storytelling skills with the ability to build compelling brand narratives.
• Strong leadership, collaboration, and stakeholder management skills.
• Experience working with marketing automation tools, CRM systems, and analytics platforms.
• Bachelor’s degree in Marketing, Business, or equivalent related professional experience.
• Fluent in English (native level). Additional languages (French, German) are a plus.

What we offer

• Competitive salary
• 25 days annual leave plus public holidays. Plus a holiday buyback scheme
• Pension scheme
• Health and wellness programs
• Being part of a truly global team that are progressive and innovative
• Significant career progression opportunities
• Ongoing professional development and training resources
• Collaborative and supportive work environment

• Develop and execute a global marketing strategy that aligns with company objectives for both B2C and B2B segments.
• Own global brand positioning, messaging, and storytelling to establish a strong market presence.
• Develop go-to-market strategies for new product launches and regional market expansions.
• Lead customer acquisition, retention, and lifecycle marketing strategies for consumer app users and B2B clients
• Oversee digital and traditional marketing campaigns, ensuring brand consistency and performance optimization.
• Drive demand generation efforts through performance marketing, content marketing, SEO, paid media, social media, partnerships, and influencer collaborations.
• Utilize data-driven insights and analytics to measure campaign effectiveness, optimize marketing spend, and drive ROI.
• Lead and mentor a team of marketing professionals across multiple regions.
• Collaborate closely with product, sales, and customer experience teams to enhance the user journey and maximize conversions.
• Identify and establish strategic partnerships to expand brand reach and market penetration.
• Stay ahead of industry trends, emerging marketing technologies, and the competitive landscape to keep the company at the forefront of innovation