Job Description
Marketing Partnerships Specialist – Sports (12-Month Contract/Acting)
Rank 1-5
Scarborough, ON (Hybrid)
Toyota Canada Inc. (TCI) currently has an exciting opportunity for a Sport Partnership specialist to join our Toyota Brand Marketing department. This is a 12-month Contract/Acting opportunity and will report to the Manager, Toyota Brand. The selected candidate will oversee relationships with all Toyota Sport Partnerships (incl. Norther Super League – League and 6 Clubs – and the Vancouver Canucks). This role will also work with internal and agency stakeholders to build/roll out Partnership Strategies, and actualize assets negotiated within partnerships.
What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package
• Extended health care and dental benefits effective immediately
• Associate vehicle discount program
• Paid holiday shutdown and competitive paid time off benefits

What You’ll be Doing:

• Build strategy for TCI sports partnerships that connect the Toyota brand to new audiences in Canada and build favorability amongst future consumers
• Build and report TCI sports-related annual partnerships KPI development in line with departmental goals and brand objectives/KPIs
• Facilitate integration and optimization of sports related partnerships across Toyota with a focus on utilizing modern engagement approaches (Data / Email)
• Oversee day-to-day relationships with TCI’s sport partnership properties (currently Northern Super League and Vancouver Canucks), sponsored athletes partnerships (if applicable) including reporting, program optimization, budget management, implementation and building relationships/future programs with agency and sports partners
• Preside over content and activations for sports partnerships, working with agencies and other stakeholders
• Spearhead Northern Super League (NSL) Taskforce in collaboration with agency partners and other internal stakeholders, including Sales Division, Zones, Parts & Service, Accessories, Corporate Communications, Human Resources, Toyota Financial Services, Toyota Motor Manufacturing Canada
• Evaluate and advise strategic recommendations for all sports-related partnerships

What You’ll Bring:

• University/College degree in Marketing, Business or Sport Management, or related discipline
• Minimum of 5 years in Marketing or Sport Management – agency, property and/or customer side with a strong fundamental grounding in customer engagement through experience
• A proven track record guiding progressive partnership management and optimization
• Strong organization and time management – Able to work with multiple partners and on multiple projects on a regular basis
• Impactful and influential - Able to motivate and inspire internal and external teams as required
• Knowledge of negotiation – Able to assist in negotiations with suppliers and partners (new and existing)
• Excellent communication both verbal and written for daily work with partners and agencies
• Aptitude for making insightful recommendations based on gathered data
• Expertise in creating presentations and public-speaking
• Not mandatory, but having a passion for sports and interest in keeping up-to-date with sponsorship industry trends, news and best practices

About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI’s Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.

LI-MC1

LI-Hybrid

• Build strategy for TCI sports partnerships that connect the Toyota brand to new audiences in Canada and build favorability amongst future consumers
• Build and report TCI sports-related annual partnerships KPI development in line with departmental goals and brand objectives/KPIs
• Facilitate integration and optimization of sports related partnerships across Toyota with a focus on utilizing modern engagement approaches (Data / Email)
• Oversee day-to-day relationships with TCI’s sport partnership properties (currently Northern Super League and Vancouver Canucks), sponsored athletes partnerships (if applicable) including reporting, program optimization, budget management, implementation and building relationships/future programs with agency and sports partners
• Preside over content and activations for sports partnerships, working with agencies and other stakeholders
• Spearhead Northern Super League (NSL) Taskforce in collaboration with agency partners and other internal stakeholders, including Sales Division, Zones, Parts & Service, Accessories, Corporate Communications, Human Resources, Toyota Financial Services, Toyota Motor Manufacturing Canada
• Evaluate and advise strategic recommendations for all sports-related partnership