Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. We take great pride in being a leader in delivering creative competitive, customer focused telecommunications solutions, and connecting our customers to the things and people that matter most. Serving a customer base across seven provinces, our advanced solutions include Internet, Mobile, TV, Telephone, Security and Automation, Data Communications, and exclusive locally produced programming on Eastlink Community TV.
We embrace diversity, inclusion, equity, and accessibility throughout all levels of the organization and encourage members of equity groups to self-identify during the application process.
Are you a strategic leader with a passion for driving growth, inspiring teams, and making a meaningful impact in your region? We’re looking for a Director, Sales & Marketing to lead our Business & Residential customer expansion across the Western and Pacific markets. This is a high-impact role where you’ll shape regional strategies, build strong partnerships, and lead a talented team of Sales and Marketing professionals to exceed revenue targets and elevate our brand presence.
What You’ll Do

Lead & Inspire

• Champion the development of a high-performing sales and marketing team.
• Foster a culture of collaboration, innovation, and continuous improvement.

Own the Region

• Design and execute regional programs that grow market share and drive customer acquisition.
• Leverage local insights to address competitive threats and seize emerging opportunities.
• Collaborate across teams to optimize all sales channels and ensure seamless execution.

Build Strategic Partnerships

• Prospect and secure new business opportunities with Multi-Dwelling Units (MDU) and Single-Family Units (SFU).
• Drive targeted acquisition programs to increase customer penetration in partnered buildings.
• Cultivate relationships with municipalities, influencers, and key stakeholders.

Amplify the Brand

• Identify and activate regional sponsorships that boost brand awareness and engagement.
• Generate leads and deliver measurable Return On Investment (ROI) through community and event-based marketing.

Elevate Retail Performance

• Oversee retail store operations to ensure efficiency and alignment with brand standards.
• Empower store teams to meet Customer Experience Score (CES) goals and deliver exceptional customer experiences.

Drive Business Growth

• Lead the acquisition of new mobile and wireline commercial customers.
• Expand services within the existing customer base through strategic account management.
• Deliver white-glove service that sets us apart from the competition.

Manage with Precision

• Own the regional marketing budget and ensure smart, impactful investments.
• Achieve annual revenue targets and Key Performance Indicators (KPIs).

What You Bring

• Proven experience in regional sales and marketing leadership roles (e.g., Regional Sales Manager, Channel Manager, District Manager).
• A track record of motivating teams and delivering growth through region-specific strategies.
• Post-secondary education in business or a related field.
• Strong planning, facilitation, and engagement skills.
• A creative, solution-oriented mindset with a passion for connecting people and driving results.

Why Choose Eastlink?
Eastlink operates in a culture of continuous improvement through listening, learning, and adapting, which enables us to respond quickly to the evolving needs of both employees and customers. We recognize that our truly greatest competitive edge is our people and that delivering a great customer experience begins with a great employee experience. Our philosophy of developing and training our team “on the ground” not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.
Get your careers started with us and stay with us, your journey begins here

Please refer the Job description for details