ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION

Our roster has an opening with your name on it
FanDuel is looking for a Marketing Technology & Operations Senior Analyst to help develop and deliver MarTech solutions that enable growth, retention, and cross-marketing. This position will play an important role on the Marketing Technology & Operations team, with ownership over the strategy and architecture of how new promotions and customer experiences can be made possible leveraging FanDuel’s marketing technology stack.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE STATS

What we’re looking for in our next teammate

• Master our data architecture, the variety of data sources important to marketing and how to use them in workflows for assigned projects.
• Expertly use our marketing technology platforms (our ETL platform and our CDP) to perform data profiling, replication, enrichment, and transformation and seamlessly move data between various systems.
• Cultivate a deep understanding of our marketing technology stack and identify new opportunities to integrate different systems and accomplish different types of campaigns.
• Get creative! Understand and utilize concepts to connect two systems and help expand our automation capabilities.
• Use your knowledge of SQL to build standardized ETL workflows using KNIME to leverage the templates you create for their campaign needs.
• Help manage our AWS-based KNIME marketing server in partnership with our engineering teams. Help address any problems with automations on the server and serve as a reliable point of contact for any escalations.
• Partner with marketing and data teams quarterly in developing new data points for use in campaigns.
• Audit data available in various systems regularly to ensure accuracy.
• Create documentation for all workflows and post to Confluence documentation hub.
• Use available resources on Confluence to study data tables to ensure queries are built for optimal system performance.

EXPERIENCE

• Minimum of 3+ years in an operational role preferred, either working on multi-channel marketing campaigns through a Customer Data Platform or working on a team leveraging ETL tools and APIs to automate the flow of data between different systems
• A Bachelor’s Degree in Business, Economics, Computer Science, or related field preferred
• Advanced knowledge of using SQL to extract and manipulate data is required
• Experience with ETL/Data Integration tools (AWS, Microsoft, SAP, KNIME) as well as integration concepts
• Experience with Python is a plus
• Comfortable working with server environments such as AWS and able to work effectively with engineering and product teams to accomplish business requirements
• Analytical mindset with detail orientation, and an understanding of marketing concepts
• Proactive with a natural curiosity
• Has a positive attitude and loves opportunities to collaborate with others

LI-Hybri