JOB SUMMARY

As a Senior Paid Media Manager, you will be responsible for developing, executing, and optimizing high-impact paid media campaigns on Google Ads (including Search, Display, Video, and Shopping) and Meta Ads (Facebook, Instagram, and Audience Network). This role requires a strategic thinker with deep expertise in performance marketing, data analysis, and team leadership. You will manage budgets, analyze campaign performance, and collaborate with cross-functional teams to maximize ROI and achieve client goals. This is a senior-level position ideal for someone with a proven track record in scaling paid media initiatives.

QUALIFICATIONS AND REQUIREMENTS

• Experience: 5+ years of hands-on experience in paid media management, with at least 3 years specifically focused on Google Ads and Meta Ads—proven success in managing large-scale campaigns with budgets exceeding $50K/month.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced certifications such as Google Ads Certification, Google Analytics Certification, and Meta Blueprint Certification are highly preferred.
• Skills:
• Expertise in Google Ads (Search, Display, Performance Max) and Meta Ads platforms.
• Strong analytical skills with proficiency in data tools like Google Analytics, Excel/Google Sheets, and visualization software (e.g., Tableau, Data Studio).
• Excellent understanding of performance metrics, attribution modelling, and conversion tracking.
• Creative problem-solving and strategic planning abilities.
• Leadership experience, with the ability to mentor teams and manage client relationships.
• Familiarity with additional tools, such as Google Tag Manager or SEMrush, is a plus.
• Personal Attributes: Data-driven mindset, detail-oriented, adaptable to fast-paced environments, and strong communication skills for presenting complex ideas to non-technical audiences.

• Campaign Strategy and Execution: Develop comprehensive paid media strategies tailored to client objectives, with a focus on Google and Meta platforms. Launch, manage, and scale campaigns including audience targeting, keyword research, ad creative development, and bidding optimization.
• Performance Optimization: Monitor daily campaign performance using tools like Google Analytics, Google Ads Editor, Meta Ads Manager, and third-party platforms. Conduct A/B testing, funnel analysis, and continuous optimization to improve key metrics such as CTR, CPC, ROAS, and conversion rates.
• Budget Management: Own budgeting and forecasting for paid media accounts, ensuring efficient allocation of spend across channels while maximizing return on investment.
• Reporting and Insights: Develop detailed performance reports and dashboards that provide actionable insights and recommendations to stakeholders. Utilize data visualization tools to effectively present your findings.
• Client and Team Collaboration: Serve as the primary point of contact for clients on paid media matters (if in an agency setting). Mentor junior team members, collaborate with creative, content, and analytics teams to align campaigns with broader marketing efforts.
• Trend Monitoring and Innovation: Stay updated on the latest developments in Google and Meta advertising ecosystems, including algorithm changes, new features, and best practices. Implement innovative tactics to drive competitive advantage.
• Compliance and Best Practices: Ensure all campaigns adhere to platform policies, data privacy regulations (e.g., GDPR, CCPA), and industry standards.