Position: Loyalty & Retention Specialist
Position Type: Full Time, Permanent
Location: Remote (Canada)
Division: Postmedia Audience Development

THE OPPORTUNITY:

We are looking for a Loyalty and Retention Specialist to join Postmedia’s growing subscriptions team. Customer engagement and subscriber retention are key focus areas for Postmedia brands, and we are looking for an enthusiastic individual to join the team.
Reporting to the Director, Digital Acquisition, the individual will be responsible for the creation and execution of billing and renewal, retention campaigns for both print and digital products. You will use retention, churn, engagement and CLV trend analysis to identify opportunities for test-and-learn campaigns to reduce churn of our products and services, including website, app, newsletter and online tools.
You will also be a key collaborator with the product and strategy team, incorporating your marketing experience with ongoing content-focused engagement strategies. Finally, you will also be tasked to provide analysis and insights to the senior management team.

• Working with product and strategy teams, execute the strategy and performance of loyalty and retention programs and campaigns across all platforms including emails and onsite promotional units
• Maintain existing campaign creative and ensure it meets brand standards and reflect current accurate product information
• Work with data science team to create audience segmentation models, and messaging for test and learn campaigns
• Work with key stakeholders to ensure creative, target audiences and workflows are set up correctly and that campaigns are deployed on time
• Create and execute billing and renewal campaigns ensure accuracy and timely deployment
• Collaborate with subscription sales, customer care, and finance to gain insights and identify opportunities to improve retention and better understand customer pain points
• Build strong working relationships with key stakeholders.
• Create reports and analysis and present findings to leadership
• Support the marketing director with upsell and bundling initiatives.