Location: Toronto, Ontario, Canada
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Agency: Kinesso - Canada
Ref#: 19080
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Type of Contract: Regular

POSITION SUMMARY

The role of the Senior Director, Performance is responsible for leading the business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class digital programs.

DESIRED SKILLS & EXPERIENCE

• Post-Secondary education – University graduate and/or advertising/marketing college degree preferred.
• Minimum of eight (8) years’ experience paid digital media.
• Full understanding of the roles of various digital channels.
• Strong understanding of trafficking and website tagging processes.
• Proficient with media platforms (e.g. Google Ads, Bing, AMS, etc.)
• Expert in social media platforms (Meta, TikTok, LinkedIn, etc.) with previous in-console experience preferred
• History of developing positive on-going business relationships, focus on client service.
• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
• Proven experience delivering inspiring and persuasive presentations.
• Solutions oriented and approaches obstacles with creativity and resolve.
• Ability to manage complexity across multiple groups, clients and interagency partners.
• Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
• Ability to develop and foster strong relationships and partnerships internally and externally.
• Strong understanding of cross channel planning, able to bridge on and offline media efforts.
• Proficient in data analysis, emerging media and technology.
• Strong negotiation skills.
• Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.
• Ability to investigate, analyze & solve problems, and clearly communicate results.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

• Expert in the client’s business and builds trusted partnerships with all levels of client teams.
• Proven expert in paid digital media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
• Oversee team development and client service to ensure all needs are met.
• Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
• Serves as a high level resource for team members for advice and counsel.
• Build team structure and organize positions as necessary to meet the growing needs of the organization.
• Take part in revenue forecasting and ensure that the business expectations are met.
• Recognizes and acts on opportunities to develop business with clients.
• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.
• Works with partners (Facebook, Instagram, Twitter, Amazon, Google, 3rd party vendors) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals.
• Lead by example and play an active role in cultivating the culture of our organization.
• Cultivate relationships with vendors and partners to garner participation in alpha and beta opportunities to ensure our clients stay on the cutting edge of industry innovations.
• Provide strategic direction on presenting strategies/plans through to the client.
• Demonstrate thought-leadership both internally and externally.
• Proactively and independently prepare media POVs.
• Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Suggest innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
• Remain up-to-date with new developments in the digital landscape and educate teams and clients as required.
• Act as a central expert/resource for any and all social media platforms across a wide portfolio of clients in different verticals.