Key Responsibilities
1.Graphic Concept Development
- Develop innovative graphic concepts and artworks for the Smart & Iconic product lines.
- Create graphic placements, prints, typography, and embellishment concepts for apparel.
- Translate seasonal themes and trends into commercially viable graphic designs.
- Ensure graphics align with brand guidelines and target customer aesthetics.
- Trend Research & Inspiration
- Research global fashion and graphic design trends, color palettes, and typography.
- Analyze competitor graphics and market trends to identify new opportunities.
- Develop mood boards and concept presentations for seasonal collections.
- Artwork Development & Technical Execution
- Create detailed artwork files for production using design software.
- Prepare graphics for different print techniques including screen print, embroidery, and digital print.
- Ensure artwork accuracy, color consistency, and production readiness.
- 4.Cross-Functional Collaboration
- Work closely with Designers, Buyers, and Product Development teams.
- Support design teams with graphic inputs during range development.
- Coordinate with sourcing teams and suppliers to ensure accurate graphic execution.
- 5.Sample Review & Quality Control
- Review graphic samples and strike-offs to ensure quality and design accuracy.
- Provide feedback on print quality, color matching, and placement.
- Ensure final products meet design expectations and brand standards.
Key Performance Indicators (KPIs)
- Creative quality and originality of graphic designs
- Commercial success of graphic-driven products
- On-time artwork delivery aligned with product development timelines
- Accuracy of artwork and production-ready files
- Collaboration effectiveness with cross-functional teams
Desired Candidate Profile
Key Skills
- Apparel graphic design and illustration
- Typography and print design
- Trend forecasting and creative concept development
- Adobe Creative Suite expertise
- Attention to detail and production accuracy
- Strong collaboration and communication skills
Qualifications & Experience
- Bachelor’s degree in Graphic Design, Fashion Design, or related field.
- 4–7 years of experience in graphic design within fashion or apparel retail.
- Experience creating apparel graphics for fast-fashion or high-volume retail brands.
- Strong knowledge of print techniques and garment graphic placements.
- Proficiency in Adobe Illustrator, Photoshop, and other design tools.
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