ABOUT US

Happy Together is a creative education company specialising in hands-on artisanal experiences. As we evolve, we are expanding into more universal themes such as Creative Retail Styling and Product Development.
As a WSQ Approved Training Organisation, we are committed to supporting continuous job upskilling through innovative, skill-based education. Our journey is also taking us into the e-commerce space, creating opportunities for retail integration and product branding.
We are seeking a driven and passionate Sales and Marketing Manager or Senior Executive to lead our growing Sales & Marketing department – someone who thrives on strategy, execution, and measurable results.

REQUIREMENTS

• Diploma or Degree in Marketing, Business, Communications, or related fields.
• Minimum 5 years of experience in sales and marketing.
• Experience in education or academy sales (e.g., WSQ, SkillsFuture, enrichment courses) is highly preferred.
• Proficient in digital marketing tools (e.g., Meta Ads, Google Ads, Shopify, Canva, EDM platforms).
• Strong leadership, analytical, and project management skills.
• Passion for creative industries, hands-on learning, and branding.

Sales & Business Development

• Develop and implement strategies to grow both B2B and B2C sales (e.g., workshops, product bundles, private events, retail partnerships).
• Oversee course enrollment and retail product sales across online (Shopify) and offline (studio/storefront) platforms.
• Build and manage corporate client accounts and sales pipelines (e.g., SkillsFuture events, private team-building workshops).
• Lead pricing strategy, packaging, and promotional planning.

Marketing & Branding

• Plan and execute integrated marketing campaigns across digital, email, and social media channels.
• Manage and optimize performance for Meta Ads, Google Ads, SEO, and email automation tools.
• Supervise the creation of marketing content (videos, reels, EDMs, posters) in alignment with brand identity.
• Analyze marketing data, measure campaign ROI, and adjust strategies accordingly.

Team Leadership & Project Oversight

• Lead and mentor the Sales & Marketing team including digital marketer(s), content creator(s), and customer engagement staff.
• Set KPIs, review monthly performance, and prepare management reports.
• Coordinate with the course and product development teams for new launches and marketing alignment.

Campaigns, Events & Community Engagement

• Spearhead promotional events, course launches, open house activities, and SkillsFuture roadshows.
• Identify and negotiate influencer and brand collaboration opportunities.
• Drive community-building efforts and loyalty programs through creative storytelling and engagement.