ABOUT THE MEDIA, ENTERTAINMENT & ARTS ALLIANCE

The Media Entertainment & Arts Alliance is the union and leading advocate for workers in the creative and media sectors. It represents performers, journalists and all other workers in the creative and media industries and has over 15,000 members.

Building on our proud history we aim to empower the people who inform and entertain Australia through:

• Protecting and advancing our rights at work: Improving our members income and conditions, providing timely and expert advice to members, enforcing members rights at work and promoting safe and respectful workplaces.
• Building Power: Recruiting and growing leaders, activists and supporters, ensuring best practice governance and accountability, continued staff development and building strategic alliances.
• Building Community: Utilising communications to engage and activate, remaining relevant throughout members lives, reaching out to new areas and being the creative hub.
• Shaping our Industries: Being the respected and authoritative voice across all of our industries, influencing policy, mobilising our membership and broadening our sphere of influence.

KEY ACCOUNTABILITIES:

This role reports to the Chief Growth and Marketing Officer and is accountable for the performance of the union’s digital marketing channels, specifically the following outputs.

• Create, maintain and manage member journeys, incorporating email, sms, social media and other digital channels.
• Manage the union’s advertising campaigns, driving increased return on investment across social media, search and other digital advertising.
• Work in the iMIS EMS/CRM to ensure good data is systematically inputted, to underpin quality data insights, engagement scoring and tracking, and to help drive an evidence-based approach to digital membership growth strategies.

KEY SKILLS:

This role is a digital marketing professional who can work across channels to lift engagement with channels and drive return on investment from digital advertising.

• High level of skill in creating, maintaining and improving the performance of email journeys, and connecting these with other communications channels such as SMS, direct member conversations (conducted by the membership team) and social media.
• High level of skill in creating and managing digital advertising campaigns, driving strong return on investment for the union’s advertising spend.
• Experience working with developers towards search optimisation, including through content marketing.
• Experience working with CRMs to ensure data from digital channels is inputting to the database, using insights from CRM and creating/tracking engagement scores to drive continual improvement of digital marketing approaches.
• As the copy writer for all digital marketing materials, this role requires excellent writing skills across all digital formats, including email, web, text and social media.
• Stakeholder engagement: This role requires cross-organisation engagement and collaboration, supporting the CGMO with strategic leadership across the organisation (laterally) to ensure strong connection between the digital marketing tactics and areas such as database management, member contact centre, and organisers.

This role reports to the Chief Growth and Marketing Officer and is accountable for the performance of the union’s digital marketing channels, specifically the following outputs.

• Create, maintain and manage member journeys, incorporating email, sms, social media and other digital channels.
• Manage the union’s advertising campaigns, driving increased return on investment across social media, search and other digital advertising.
• Work in the iMIS EMS/CRM to ensure good data is systematically inputted, to underpin quality data insights, engagement scoring and tracking, and to help drive an evidence-based approach to digital membership growth strategies

This role is a digital marketing professional who can work across channels to lift engagement with channels and drive return on investment from digital advertising.

• High level of skill in creating, maintaining and improving the performance of email journeys, and connecting these with other communications channels such as SMS, direct member conversations (conducted by the membership team) and social media.
• High level of skill in creating and managing digital advertising campaigns, driving strong return on investment for the union’s advertising spend.
• Experience working with developers towards search optimisation, including through content marketing.
• Experience working with CRMs to ensure data from digital channels is inputting to the database, using insights from CRM and creating/tracking engagement scores to drive continual improvement of digital marketing approaches.
• As the copy writer for all digital marketing materials, this role requires excellent writing skills across all digital formats, including email, web, text and social media.
• Stakeholder engagement: This role requires cross-organisation engagement and collaboration, supporting the CGMO with strategic leadership across the organisation (laterally) to ensure strong connection between the digital marketing tactics and areas such as database management, member contact centre, and organisers