WHY HIGHSTREET?

Highstreet is the largest developer, builder and operator of net-zero-ready homes in Canada and the only one offering double the standard warranty. We also manage our own growing portfolio of 1,400+ rental apartments with some of the highest customer service scores in any industry.
Our vision is that everyone in Highstreet’s community will want their friends to work with us, live with us and invest with us.
Help us achieve that vision.

QUALIFICATIONS & COMPETENCIES:

• Minimum 10 years of experience in Sales and Marketing, with at least 5 years in a senior leadership role.
• Proven experience in residential real estate, development, or related industry.
• Established track record of leading high-performing teams and scaling brand and sales operations.
• Exceptional communication, storytelling, and strategic thinking skills.
• Strong analytical mindset and ability to turn data into insight-driven action.
• Passionate about sustainability, innovation, and community impact.
• Skilled in digital and traditional marketing methods that support pre-sales, leasing and customer engagement in residential development projects.

THE ROLE:

Reporting to the Chief Executive Officer, the Vice President of Sales & Marketing will lead the development and execution of Highstreet’s brand strategy, sales efforts, and marketing campaigns. This role is perfect for a strategic and creative leader, who is passionate about storytelling and brand development.
This is a new role for Highstreet. While we’ve had great success in our first 20 years, we recognize it’s time to leverage the strength of our brand and grow into a challenging market. We have over 2,000 homes we haven’t started on yet and expect to sell in excess of $300 million in condos, and lease up approximately 1,200 homes, in the next 3 years. We need someone who is able and ready to take on that challenge in a tougher market than we’ve seen in years.

ROLES AND RESPONSIBILITIES:

• Leadership, management and accountability for the internal and external Sales & Marketing teams.
• Develop Highstreet’s marketing strategy, including brand positioning, messaging, campaigns, and events across all projects and rental communities.
• Define and evolve the brand identity to ensure it is consistent, memorable and accurate.
• Design and lead data-driven customer acquisition and retention multi-channel campaigns (digital, print, events etc.) that spotlight our unique qualities and values.
• Develop initiatives that highlight customer experiences, showcase success stories, and foster a sense of belonging within our communities.
• Analyze sales performance and marketing effectiveness to optimize strategy and forecast revenue.
• Build strong relationships with internal stakeholders, external agencies, and industry partners to amplify reach.
• Monitor market trends and competitor activities, using insights to inform strategy and innovation to differentiate us in the market.
• Work closely with the Leadership Team and contribute to Highstreet’s strategic direction and overall business objectives.

As part of our Leadership Team, you will be responsible for demonstrating our core values in everything you do:

• Humility grants us insight from others
• Inquisitive & learning continuously
• Guided by always doing what is right
• Honest, open and timely communication
• Responsible & accountable for our actions and decisions
• Determined to persevere, get results and win togethe