Job Description
Brand Marketing Strategist
Rank 1-5
Scarborough, ON (Hybrid)
Please apply before September 4th.
Toyota Canada Inc. (TCI) currently has an exciting opportunity for a Brand Marketing Strategist to join our Toyota Brand Marketing department. This is a permanent, full-time opportunity and will report to the Manager, Toyota Brand. The selected candidate will build cohesive alignment to brand strategy across all consumer connection points resulting in the growth of Toyota’s long-term viability and competitive advantage. This role also has influence on dealer partners through Marketing Subcommittee and Dealer Communications Team (DCT) and has exposure on internal stakeholders such as, TCI Managers and National Manager, TCI Executives and Global Marketing Teams including TMC (Japan), TMNA (USA) and other distributors.
What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package including bonus
• Extended health care and dental benefits effective immediately
• Company pension plan with additional employer contributions
• Associate vehicle discount program
• Reimbursement programs (tuition & fitness)
• Paid holiday shutdown and competitive paid time off benefits
• Sabbatical leave program

What You’ll be Doing:

• Foster long-term growth and health of the Toyota Brand in Canada through Brand Campaigns (incl. Masterbrand, Electrification, Cause Marketing) that align with corporate objectives; this includes strategic brief writing, research and segmentation insights, stakeholder alignment, creative production, media planning (TV, digital, social, web, search, etc.) and performance / KPI measurements
• Work directly with Toyota Brand Manager and Marketing National Manager to spearhead reporting, measurement and Plan, Do, Check, Act (PDCA) of all brand related efforts
• Direct annual planning for brand priorities, working directly with agency partners and broader marketing team to build strategy and see through to effective actualization
• Steward consistent alignment of Toyota’s branding and communications approach at all key customer touch points through other stakeholders, including PR, Service Marketing, HR, Sales, Dealers, External Partners, Agencies, and Associates
• Support alignment to Toyota Brand Strategy for other corporate priorities, including Northern Super League partnership, Electrification Task Force, etc.
• Informal leadership of Toyota Brand Team associates, guiding / overseeing integration of Brand strategy and approach to other channel assets (incl. Auto Shows, Dealer Meeting) and segmentation approach to all communications and planning efforts
• Oversee brand budget, working closely with budget coordinator to monitor project spend, and other Marketing Teams to align overall budget priorities
• Look for efficiency in all work, planning, and processes to reduce time and cost
• Direct liaison and knowledge sharing with Global and North America marketing teams in relation to brand strategy, assets, best practices, etc.

What You’ll Bring:

• Post-Secondary Degree/Diploma in Business, Communications or Marketing
• 5+ years of experience in Marketing, Communications or Strategy
• Automotive experience an asset
• High degree of energy, optimism and motivation to drive a new approach to building the Toyota Brand Focus on customer centric insights in respect to formulating, reviewing and enhancing our communication approach of our Toyota Brand promise
• Experience taking initiative and navigating ambiguous settings with minimal guidance
• Extensive experience with presentations and ability to influence large groups of people
• Excellent oral and written communication
• Propensity to oversee multiple agency and vendor relationships on behalf of the Toyota Brand
• Proven experience working within timelines & processes to develop the highest quality assets in line with Toyota Branding approach
• Bilingual (French/English) is an asset

About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI’s Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.

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• Foster long-term growth and health of the Toyota Brand in Canada through Brand Campaigns (incl. Masterbrand, Electrification, Cause Marketing) that align with corporate objectives; this includes strategic brief writing, research and segmentation insights, stakeholder alignment, creative production, media planning (TV, digital, social, web, search, etc.) and performance / KPI measurements
• Work directly with Toyota Brand Manager and Marketing National Manager to spearhead reporting, measurement and Plan, Do, Check, Act (PDCA) of all brand related efforts
• Direct annual planning for brand priorities, working directly with agency partners and broader marketing team to build strategy and see through to effective actualization
• Steward consistent alignment of Toyota’s branding and communications approach at all key customer touch points through other stakeholders, including PR, Service Marketing, HR, Sales, Dealers, External Partners, Agencies, and Associates
• Support alignment to Toyota Brand Strategy for other corporate priorities, including Northern Super League partnership, Electrification Task Force, etc.
• Informal leadership of Toyota Brand Team associates, guiding / overseeing integration of Brand strategy and approach to other channel assets (incl. Auto Shows, Dealer Meeting) and segmentation approach to all communications and planning efforts
• Oversee brand budget, working closely with budget coordinator to monitor project spend, and other Marketing Teams to align overall budget priorities
• Look for efficiency in all work, planning, and processes to reduce time and cost
• Direct liaison and knowledge sharing with Global and North America marketing teams in relation to brand strategy, assets, best practices, etc