About Homeday

We're making the real estate market better – for sellers, buyers, and real estate agents. We combine personalized advice with innovative technologies to make the real estate sales process more transparent, efficient, and simpler. 

We are part of the AVIV Group – one of Europe's leading digital real estate tech platforms, which unites leading brands such as immowelt (Germany), SeLoger (France), and Immoweb (Belgium). 

• Stakeholders  - Jens Laßmann (Team Lead)
• Recruiter - Patricia Schaal
• Contract type - Full-time, fixed-term contract (18 months), parental leave cover
• Location - Berlin, Germany

Where your expertise is needed

Are you passionate about driving CRM initiatives to achieve high performance and looking for a role where your campaigns have a direct impact on the company's success? Then seize this opportunity for your next career step: We are currently seeking additional support for our CRM team at Homeday to cover parental leave.

Your responsibilities will include the following areas:

• Performance-driven campaign management: You plan, create, and send targeted ad-hoc and nurturing campaigns (email, SMS) for owners. You work closely with internal stakeholders in this process.
• Lead planning & reporting:  You keep an eye on lead development, use clean tags & segments for precise target group targeting and continuously evaluate the performance of your campaigns.
• Automation & Maintenance: You control and monitor existing automated email processes, ensure their smooth operation, and further develop them based on data.
• Retention & Referrals:  You will support the further development of retention measures to reactivate passive customers and increase the referral rate.
• Content:  You create target group-oriented templates, utilize existing design assets, and ensure that the tone and message are convincing.
• Data-driven campaign development & segmentation: You analyze our user behavior and performance data, independently draw the right conclusions, and identify new potential. Based on this, you develop your own campaign ideas and testing hypotheses to continuously improve target audience reach and conversion rates.

Who we are looking for

• You have successfully completed a degree (e.g., business administration, marketing, media and communication studies, business informatics) or comparable training in digital marketing (e.g., as a marketing communications specialist).
• You bring sound practical experience in the conception, implementation and analysis of CRM campaigns - ideally in the lead generation environment.
• You are familiar with common CRM tools and proficient in topics such as segmentation, A/B testing, and customer journeys. Ideally, you have already worked with Mailchimp.
• You find it easy to interpret KPIs and draw data-driven conclusions for campaign management. Ideally, you already use tools like Tableau for this.
• You work in a structured and goal-oriented manner and ensure that campaigns are implemented smoothly and on time.
• You have German language skills at least at C1 level and communicate fluently in English.

This is what you can expect from us

Work-Life Balance: At Homeday, you can expect 30 vacation days, flexible working hours, 10 paid sick days for childcare, and the option to work remotely. You'll be in the office 1-2 times a week and can structure the remaining days according to your needs – making it easy to combine work, university, and your personal life.  Health & Fitness: For your physical and mental well-being, we offer a free membership to the Urban Sports Club and a subsidized lunch. Development Opportunities: With two training days per year and access to digital learning platforms, we provide targeted support for your professional and personal development. Regular feedback sessions foster your growth and career advancement. Team & Homeday Culture: Our open and international team culture thrives on regular team and company events, after-work drinks, and lively exchange. We value transparent communication and leadership based on mutual respect, which strengthens collaboration and trust. Our beloved four-legged friends are also welcome in our dog-friendly office. Not just working – shaping the future : You actively shape the future of Homeday. Your ideas count and make a valuable impact.  Stronger together: Homeday is part of the AVIV Group, one of the world's largest digital real estate companies, headquartered in Berlin. The AVIV Group unites leading brands such as Immowelt (Germany), SeLoger (France), and Immoweb (Belgium).