Key Responsibilities:

• Own the day-to-day management and development of a premium single malt whisky brand.
• Bring the brand strategy to life through engaging marketing campaigns and activations.
• Act as brand guardian, ensuring consistent messaging across all channels and markets.
• Develop compelling brand stories, presentations, and marketing materials for internal and external audiences.
• Collaborate closely with Sales, Advocacy, Creative, and Production teams to deliver brand and commercial objectives.
• Support new product launches, trade activations, events, sampling initiatives, and campaign execution.
• Manage POS materials and distributor toolkits to ensure best-in-class execution across markets.
• Monitor brand performance and identify opportunities to drive awareness and growth.
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