HELLO, WE’RE LAKA

You might not have heard of us yet - that’s OK, you’ve found us now - come and find out more about our journey…
Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.
Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.
Take a closer look at exactly what this means and how it works here.
What have we been up to since then…?
In a nutshell, we’ve been very busy! Here are a few of the massive achievements we’ve had:
Raised an awesome Series A investment round of over $13m
Grown the team to over 50 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working
Launched Laka in a total of 5 countries, essentially helping more people in more places!
Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering
Been awarded ‘Best Cycle Insurance Provider’ (for the past 6 years in a row - go us! )
Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like
We’ve also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!
Help us continue to change an outdated industry…
We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

We are looking for a Growth Marketing Executive to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You’ll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we’d love to hear from you!