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Product Marketing Manager at Informa Intelligence
New York, New York, United States - Full Time
Skills Needed
Product Marketing, Strategy Development, Kpi Analysis, Account Based Marketing (Abm), Sales Enablement, Market Positioning, Data Analysis, Stakeholder Management, Cross Functional Collaboration, Forecasting, Segmentation, Customer Centric Solutions, Presentation Skills, Ai Integration, Lead Generation, Commercial Value Proposition
Specialization
Requires proven experience in product marketing with a strong emphasis on data-driven decision-making and KPI analysis. Candidates must possess exceptional analytical skills and the ability to build strong cross-functional relationships with sales and brand teams.
Experience Required
Minimum 5 year(s)
Field Marketing Associate at New World Medical, Inc.
Rancho Cucamonga, California, United States - Full Time
Skills Needed
Project Coordination, Digital Marketing, Event Management, Email Marketing, Stakeholder Management, Content Management Systems, Microsoft Office, Market Analysis, Physician Engagement, Budget Coordination, Social Media Management, Compliance Standards, Interpersonal Communication, Time Management, Strategic Planning, Reporting
Specialization
Requires a bachelor's degree in marketing, business, or healthcare and 2-4+ years of experience in marketing or program coordination. Must be able to travel up to 25% and possess strong organizational and digital marketing skills.
Experience Required
Minimum 2 year(s)
Digital Marketing Manager at GetBackd
Berlin, Berlin, United Arab Emirates - Full Time
Skills Needed
N/A
Digital Marketing Manager at Jackson Rose Recruitment Solutions
Melbourne, Queensland, United Kingdom - Full Time
Skills Needed
N/A
Field Marketing Canvasser at Southern Showers
Murfreesboro, Tennessee, United States - Full Time
Skills Needed
Face To Face Communication, Lead Generation, Rapport Building, Customer Assessment, Sales, Professionalism, Time Management, Interpersonal Skills
Specialization
Candidates must have a positive attitude, strong communication skills, and a valid driver's license with reliable transportation. Ability to work outdoors during afternoons, evenings, and some weekends is required.
Digital Marketing Manager at Tomsher
Berlin, Berlin, United Arab Emirates - Full Time
Skills Needed
N/A
Digital Marketing Manager at VitreaLab GmbH
Germany, Bavaria, Germany - Full Time
Skills Needed
N/A
Global Marketing Director at MERCK HEALTHCARE PTY LTD
Berlin, Berlin, Germany - Full Time
Skills Needed
N/A
Product Marketing Manager at GeoEdge
London, England, United Kingdom - Full Time
Skills Needed
Product Positioning, Go To Market Strategy, Market Research, Competitive Analysis, Sales Enablement, Mobile App Ecosystem, In App Advertising, Product Messaging, Cross Functional Collaboration, Customer Value Translation, Technical Writing, Analytical Skills
Specialization
Requires 4+ years of experience in Product Marketing or Management within a B2B technology company, with mandatory hands-on experience in the mobile app and in-app advertising ecosystem. Candidates must possess strong analytical skills and the ability to translate complex technical capabilities into compelling customer value.
Experience Required
Minimum 2 year(s)
Digital Marketing Manager at PrimeXM DMCC
Berlin, Berlin, United Arab Emirates - Full Time
Skills Needed
N/A
General Manager Marketing at Elchais B.V.
Dubai, Abu Dhabi, United Arab Emirates - Full Time
Skills Needed
N/A
Digital Marketing Manager at Wolfspeed
London, London - England, United Kingdom - Full Time
Skills Needed
N/A
Digital Marketing Manager at LS Digital
Berlin, Bern, Germany - Full Time
Skills Needed
N/A
Marketing Intern (unpaid) at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION
Sydney, New South Wales, Australia - Full Time
Skills Needed
Communication Skills, Marketing, Motivation, Teamwork
Specialization
Candidates must be current college or university students with a placement required as part of their studies. They should possess strong communication skills and an interest in marketing.
Digital Marketing Manager at Quadient
Dubai, Dubai, Canada - Full Time
Skills Needed
N/A
Experience Required
Minimum 9 year(s)
Marketing Content Creator at Do it Best Corp
New York, New York, USA - Full Time
Skills Needed
N/A
Experience Required
Minimum 4 year(s)
Digital Marketing Manager at xing
Berlin, Berlin, Germany - Full Time
Skills Needed
N/A
Digital Marketing Manager at Rocchi Public Relations
Berlin, Bern, Germany - Full Time
Skills Needed
N/A
Digital Marketing Manager at Vacant Nests
Dubai, Dubai, United Arab Emirates - Full Time
Skills Needed
N/A
Experience Required
Minimum 7 year(s)
Online Marketing manager at Xpertus IT Systemhaus GmbH
Munich, Tyrone - Northern Ireland, Germany - Full Time
Skills Needed
N/A
Experience Required
Minimum 3 year(s)
Product Marketing Manager at Informa Intelligence
New York, New York, United States -
Full Time


Start Date

Immediate

Expiry Date

12 Oct, 26

Salary

90000.0

Posted On

14 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Product Marketing, Strategy Development, KPI Analysis, Account-Based Marketing (ABM), Sales Enablement, Market Positioning, Data Analysis, Stakeholder Management, Cross-functional Collaboration, Forecasting, Segmentation, Customer-centric Solutions, Presentation Skills, AI Integration, Lead Generation, Commercial Value Proposition

Industry

Information Services

Description
Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description This role is based from our 605 3rd Ave, New York office The Product Marketing Manager – Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing. This position focuses on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio. The role is designed to align with the overarching portfolio commercial strategy ensuring measurable business outcomes such as MQL growth, pipeline acceleration, and client retention. This role will ensure alignment with the sales team by equipping them with the insights, messaging, and tools needed to effectively communicate the commercial value proposition and USPs to clients. The Product Marketing Manager will focus on strategy development, KPI analysis, and providing actionable insights to inform decision-making and optimize marketing performance. KEY RESPONSIBILITIES Strategic Leadership Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities. Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets. Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies. Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results. KPI Analysis and Reporting In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics. Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement. Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making. Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations. Sales Alignment and Enablement Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning. Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations. Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies. Collaboration and Alignment Work with the campaign manager & comms planner at creating a strategic briefing to enable the Centres of Excellence to execute campaigns effectively. Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals. Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences. Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences. Data-Driven Strategy Development Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies. Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth. Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts. Qualifications Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making. Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals. Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting. Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes. Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Familiarity with analytics platforms and reporting tools to track and analyze performance. Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities. Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation. WHAT SUCCESS LOOKS LIKE Strategic Impact: Develop and refine commercial marketing strategies that align with business objectives and drive measurable outcomes. KPI-Driven Insights: Provide actionable insights and recommendations based on KPI analysis to inform decision-making and optimize marketing performance. Sales Alignment: Ensure the sales team is fully enabled with data-driven insights and messaging frameworks to effectively communicate the commercial value proposition and USPs. Commercial Value Proposition Impact: Shape value propositions that resonate with key client personas and drive revenue growth. Enhanced Client Experience: Boost client satisfaction scores and Net Promoter Scores (NPS) through data-informed strategies and optimized journeys. Data-Driven Outcomes: Deliver measurable results that drive continuous improvement and achieve stretch targets Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $75,000 to $90,000. Actual offers will be determined using a combination of factors, including location, qualifications and relevant experience. This job posting will expire on 30th August We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodation to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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Responsibilities
The role focuses on shaping commercial value propositions, product positioning, and messaging across multiple events and media products. It involves driving ABM strategies and collaborating with sales teams to accelerate pipeline growth and client retention.
Product Marketing Manager at Informa Intelligence
New York, New York, United States - Full Time
Skills Needed
Product Marketing, Strategy Development, Kpi Analysis, Account Based Marketing (Abm), Sales Enablement, Market Positioning, Data Analysis, Stakeholder Management, Cross Functional Collaboration, Forecasting, Segmentation, Customer Centric Solutions, Presentation Skills, Ai Integration, Lead Generation, Commercial Value Proposition
Specialization
Requires proven experience in product marketing with a strong emphasis on data-driven decision-making and KPI analysis. Candidates must possess exceptional analytical skills and the ability to build strong cross-functional relationships with sales and brand teams.
Experience Required
Minimum 5 year(s)
Field Marketing Associate at New World Medical, Inc.
Rancho Cucamonga, California, United States - Full Time
Skills Needed
Project Coordination, Digital Marketing, Event Management, Email Marketing, Stakeholder Management, Content Management Systems, Microsoft Office, Market Analysis, Physician Engagement, Budget Coordination, Social Media Management, Compliance Standards, Interpersonal Communication, Time Management, Strategic Planning, Reporting
Specialization
Requires a bachelor's degree in marketing, business, or healthcare and 2-4+ years of experience in marketing or program coordination. Must be able to travel up to 25% and possess strong organizational and digital marketing skills.
Experience Required
Minimum 2 year(s)
Digital Marketing Manager at GetBackd
Berlin, Berlin, United Arab Emirates - Full Time
Skills Needed
N/A
Digital Marketing Manager at Jackson Rose Recruitment Solutions
Melbourne, Queensland, United Kingdom - Full Time
Skills Needed
N/A
Field Marketing Canvasser at Southern Showers
Murfreesboro, Tennessee, United States - Full Time
Skills Needed
Face To Face Communication, Lead Generation, Rapport Building, Customer Assessment, Sales, Professionalism, Time Management, Interpersonal Skills
Specialization
Candidates must have a positive attitude, strong communication skills, and a valid driver's license with reliable transportation. Ability to work outdoors during afternoons, evenings, and some weekends is required.
Digital Marketing Manager at Tomsher
Berlin, Berlin, United Arab Emirates - Full Time
Skills Needed
N/A
Digital Marketing Manager at VitreaLab GmbH
Germany, Bavaria, Germany - Full Time
Skills Needed
N/A
Global Marketing Director at MERCK HEALTHCARE PTY LTD
Berlin, Berlin, Germany - Full Time
Skills Needed
N/A
Product Marketing Manager at GeoEdge
London, England, United Kingdom - Full Time
Skills Needed
Product Positioning, Go To Market Strategy, Market Research, Competitive Analysis, Sales Enablement, Mobile App Ecosystem, In App Advertising, Product Messaging, Cross Functional Collaboration, Customer Value Translation, Technical Writing, Analytical Skills
Specialization
Requires 4+ years of experience in Product Marketing or Management within a B2B technology company, with mandatory hands-on experience in the mobile app and in-app advertising ecosystem. Candidates must possess strong analytical skills and the ability to translate complex technical capabilities into compelling customer value.
Experience Required
Minimum 2 year(s)
Digital Marketing Manager at PrimeXM DMCC
Berlin, Berlin, United Arab Emirates - Full Time
Skills Needed
N/A
General Manager Marketing at Elchais B.V.
Dubai, Abu Dhabi, United Arab Emirates - Full Time
Skills Needed
N/A
Digital Marketing Manager at Wolfspeed
London, London - England, United Kingdom - Full Time
Skills Needed
N/A
Digital Marketing Manager at LS Digital
Berlin, Bern, Germany - Full Time
Skills Needed
N/A
Marketing Intern (unpaid) at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION
Sydney, New South Wales, Australia - Full Time
Skills Needed
Communication Skills, Marketing, Motivation, Teamwork
Specialization
Candidates must be current college or university students with a placement required as part of their studies. They should possess strong communication skills and an interest in marketing.
Digital Marketing Manager at Quadient
Dubai, Dubai, Canada - Full Time
Skills Needed
N/A
Experience Required
Minimum 9 year(s)
Marketing Content Creator at Do it Best Corp
New York, New York, USA - Full Time
Skills Needed
N/A
Experience Required
Minimum 4 year(s)
Digital Marketing Manager at xing
Berlin, Berlin, Germany - Full Time
Skills Needed
N/A
Digital Marketing Manager at Rocchi Public Relations
Berlin, Bern, Germany - Full Time
Skills Needed
N/A
Digital Marketing Manager at Vacant Nests
Dubai, Dubai, United Arab Emirates - Full Time
Skills Needed
N/A
Experience Required
Minimum 7 year(s)
Online Marketing manager at Xpertus IT Systemhaus GmbH
Munich, Tyrone - Northern Ireland, Germany - Full Time
Skills Needed
N/A
Experience Required
Minimum 3 year(s)
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