Digital marketing & campaigns

• Plan and execute digital marketing campaigns in line with the hotel's annual marketing and commercial strategy.
• Support campaigns for rooms, F&B outlets, promotions, events, packages, seasonal offers and hotel activities.
• Coordinate paid digital campaigns across platforms such as Meta and Google Ads.
• Monitor campaign performance and make recommendations to improve reach, engagement, conversions and return on investment.
• Support email marketing campaigns and digital promotions to drive bookings, enquiries and guest engagement.

Social media management

• Manage the hotel's social media channels, including Instagram, Facebook, LinkedIn, TikTok and other relevant platforms.
• Develop and maintain a monthly social media content calendar aligned with hotel promotions, events, F&B activities and brand campaigns.
• Create, schedule and publish engaging content including photographs, videos, reels, stories, graphics and written content.
• Monitor comments, messages, mentions and online interactions, responding professionally and escalating guest concerns where required.
• Monitor social media trends, competitor activity and emerging platforms and recommend relevant opportunities for the hotel.

Content creation & brand management

• Create engaging digital content that reflects the identity and positioning of Ibis and Adagio.
• Support photography and videography requirements for hotel facilities, rooms, F&B outlets, events and guest experiences.
• Produce or coordinate digital artwork, promotional materials and social media creatives while ensuring compliance with Accor brand guidelines.
• Ensure consistency of messaging, imagery, logos and visual identity across all digital channels.
• Coordinate with internal departments and external agencies, photographers, designers and other creative partners when required.

Website, OTA & online presence

• Maintain and regularly update hotel website content, ensuring information, images, offers and promotions are accurate and up to date.
• Monitor and maintain hotel listings across relevant online travel agencies and third-party platforms.
• Support the management of Google Business Profiles and other online listings to ensure accurate hotel information, images and promotional content.
• Assist with SEO activities, including keyword optimisation, content updates and improving online visibility.
• Identify opportunities to improve the hotel's digital guest journey and increase direct bookings.

Analytics & reporting

• Monitor website traffic, social media performance, digital campaigns and online engagement.
• Track key digital marketing KPIs including reach, engagement, traffic, conversions and campaign performance.
• Prepare regular digital marketing reports and provide recommendations based on performance data.
• Conduct competitor and market analysis to identify opportunities and emerging trends.
• Use analytical tools and dashboards to evaluate campaign effectiveness and support data-driven decisions.

Cross-departmental collaboration

• Work closely with Sales, Revenue, Reservations, Front Office, F&B and Operations teams to support commercial objectives.
• Coordinate digital campaigns and content for hotel events, promotions and special occasions.
• Ensure digital activities support room occupancy, F&B revenue, events and overall hotel performance.
• Liaise with external agencies and partners when required.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Media or a related field.
• Minimum 2–3 years of experience in digital marketing, social media, communications, e-commerce or a related role.
• Previous experience in hospitality or hotel marketing is highly preferred.
• Strong understanding of social media platforms and digital marketing principles.
• Experience with Meta Business Suite / Meta Ads Manager, Google Ads, Google Analytics and Google Search Console is an advantage.
• Knowledge of SEO, SEM, email marketing and online advertising.
• Experience managing website/CMS and OTA content is an advantage.
• Basic graphic design, photography and video-editing skills.
• Proficiency in Canva, Microsoft Office and relevant digital marketing tools.
• Strong written and verbal communication skills in English.
• Strong creative, organisational and analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced hotel environment.
• Commercially minded with an understanding of how digital marketing can support direct bookings, room revenue and F&B revenue.
• Strong attention to detail and ability to maintain brand consistency across all digital platforms.