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Marketing Lead, Product & Japan at Startale Group
, , Japan - Full Time
Skills Needed
Product Marketing, Growth Marketing, Brand Management, Public Relations, Stakeholder Management, Market Research, Go To Market Strategy, Regulatory Compliance, User Acquisition, Content Strategy, Data Analysis, B2b Marketing, B2c Marketing, Campaign Management, Strategic Positioning, Cross Functional Leadership
Specialization
Requires native-level Japanese and business-level English, with a strong track record in marketing and a startup mindset. Preference for 8+ years of experience in product marketing, fintech, or regulated financial products within the Japanese market.
Experience Required
Minimum 5 year(s)
Senior Marketing Manager Growth at BCU
sydney, New South Wales, Australia - Full Time
Skills Needed
N/A
Senior Growth Marketing Manager at Corpay
Melbourne, Victoria, Australia - Full Time
Skills Needed
B2b Growth Marketing, Demand Generation, Product Marketing, Sales Enablement, Marketing Operations, Crm Management, Campaign Optimization, Data Analysis, Stakeholder Management, Project Management, Customer Segmentation, Marketing Automation, Go To Market Strategy, Pipeline Acceleration, Performance Reporting, Commercial Acumen
Specialization
Requires over 8 years of experience in senior B2B growth or demand marketing and a relevant business or marketing degree. Must possess strong analytical skills and proficiency with CRM platforms, specifically Salesforce.
Experience Required
Minimum 5 year(s)
Marketing Assistant/Coordinator at Health Nag
Dubai, Dubai, United Arab Emirates - Full Time
Skills Needed
N/A
Social Media Marketing Manager at Pelican Engineering
Dubai, Abu Dhabi, United Kingdom - Full Time
Skills Needed
N/A
E-Commerce Marketing Specialist at webookcom
Dubai, Abu Dhabi, United Arab Emirates - Full Time
Skills Needed
N/A
Events & Marketing Coordinator at Ageing Australia
Victoria, Victoria, Australia - Full Time
Skills Needed
N/A
E-Commerce & Digital Marketing at Grass it up
Dubai, Abu Dhabi, United Arab Emirates - Full Time
Skills Needed
N/A
Marketing&Communication Manager at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION
Mumbai, maharashtra, India - Full Time
Skills Needed
Digital Marketing, Social Media Management, Public Relations, Content Management, Email Marketing, Brand Management, Budget Management, Media Planning, Reputation Management, Event Management, Collateral Development, Market Analysis, Stakeholder Management, Advertising, Communication Strategy, Ecommerce
Specialization
Requires a degree in Marketing, Public Relations, or Business with 2 to 4 years of professional experience depending on the degree level. Experience in hospitality marketing or digital advertising agencies is preferred.
Experience Required
Minimum 2 year(s)
Field Marketing Representative at Expo Home Improvement
Round Rock, Texas, United States - Full Time
Skills Needed
Communication Skills, Appointment Setting, Customer Interaction, Lead Generation, Brand Representation, Goal Orientation, Interpersonal Skills, Public Engagement
Specialization
Candidates must be outgoing, goal-oriented, and possess strong communication skills. Reliable transportation and the ability to work weekends and stand for extended periods are required.
Agente telemarketing ingles C1 at Intelsa BPO
Perímetro Urbano Medellín, Antioquia, Colombia - Full Time
Skills Needed
Telemarketing, Phone Based Sales, Closing Skills, Communication, Remote Collaboration
Specialization
Candidates must have at least 2 years of experience in phone-based sales or telemarketing. Strong closing skills and a self-starter attitude are required.
Experience Required
Minimum 2 year(s)
Strategy (Influencer Marketing) at Viral Nation
Alberta, Ontario, Canada - Full Time
Skills Needed
N/A
Senior Analyst, GenAI Marketing at Agoda
Dubai, Dubai, United Arab Emirates - Full Time
Skills Needed
N/A
Healthcare Manager, Marketing at Indeed
Berlin, Berlin, Germany - Full Time
Skills Needed
N/A
Assistant Director of Marketing at Green Ivy Schools
New York, New York, United States - Full Time
Skills Needed
Digital Marketing, Content Strategy, Social Media Management, Website Optimization, Adobe Creative Suite, Seo/Aeo, Google Analytics, Project Management, Copywriting, Video Production, Email Marketing, Brand Management, Paid Search (Ppc), Crm Integration, Storytelling, Graphic Design
Specialization
Requires 4-8 years of experience in marketing or communications with proficiency in Adobe Suite and various CMS platforms. Candidates must have strong storytelling skills and experience managing paid and organic digital channels.
Experience Required
Minimum 5 year(s)
Director, Performance Marketing at Upswell Marketing
Marietta, Georgia, United States - Full Time
Skills Needed
Performance Marketing, People Management, Google Ads, Meta Ads, Paid Media Strategy, Data Analysis, Kpi Establishment, Budget Planning, Stakeholder Management, Crm Management, Cross Functional Leadership, Operational Excellence
Specialization
Requires a bachelor's degree and over 10 years of experience in performance or growth marketing, including at least 3 years of people management. Deep expertise in Google Ads, Meta, and analytical decision-making is essential.
Experience Required
Minimum 10 year(s)
Entry Level Marketing Assistant at Alphabe Insight Inc
Los Angeles, California, United States - Full Time
Skills Needed
Content Creation, Social Media Marketing, Market Research, Data Analysis, Crm Systems, Microsoft Office Suite, Written Communication, Verbal Communication, Time Management, Multitasking
Specialization
A bachelor's degree in Marketing, Business, or Communications is preferred. Candidates should possess strong communication skills and proficiency in Microsoft Office and social media platforms.
Events & Marketing Coordinator at Altus Financial Pty Ltd.
Victoria, Victoria, Australia - Full Time
Skills Needed
N/A
Assistant F&B Marketing Manager at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION
, , Indonesia - Full Time
Skills Needed
Marketing Planning, E Commerce Management, Budget Management, Roi Analysis, Digital Marketing, Content Creation, Market Research, Stakeholder Management, Brand Management, Campaign Tracking, Collateral Development, Vendor Management
Specialization
Requires a high school diploma with 2 years of sales and marketing experience, or a 2-year degree in Marketing, Business Administration, or Hotel and Restaurant Management. Candidates must be able to analyze market trends and coordinate promotions across various hotel departments.
Experience Required
Minimum 2 year(s)
Communications & Marketing Lead at YOUTH OPPORTUNITIES UNLIMITED
Cleveland, Ohio, United States - Full Time
Skills Needed
Strategic Communications, Brand Stewardship, Content Strategy, Storytelling, Graphic Design, Copywriting, Donor Communications, Digital Marketing, Social Media Management, Project Management, Public Relations, Vendor Management, Editorial Guidance, Stakeholder Engagement, Campaign Planning, Visual Communications
Specialization
The role requires a professional capable of providing creative leadership in storytelling and brand management across multiple audiences. Candidates must be able to design visually compelling materials and manage external vendors for printing and publishing.
Experience Required
Minimum 5 year(s)
Marketing Lead, Product & Japan at Startale Group
, , Japan -
Full Time

Start Date

Immediate

Expiry Date

11 Oct, 26

Salary

0.0

Posted On

13 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Product Marketing, Growth Marketing, Brand Management, Public Relations, Stakeholder Management, Market Research, Go-to-Market Strategy, Regulatory Compliance, User Acquisition, Content Strategy, Data Analysis, B2B Marketing, B2C Marketing, Campaign Management, Strategic Positioning, Cross-functional Leadership

Industry

IT Services and IT Consulting

Description
Marketing Lead, Product & Japan Location: Tokyo, Japan (must be based in Japan) Reports to: Head of Marketing & Growth About Us In partnership with Sony and SBI, two of Japan's largest companies, we are building the infrastructure to bring the world onchain. Our product surface spans Soneium (an Ethereum L2 co-developed with Sony), Startale App (a consumer super-app and gateway to the onchain economy), Startale USD and JPYSC (a fully backed USD and Yen stablecoin), and Strium (a next-generation tokenized exchange). We are ~70 people, distributed across the world, including Tokyo, Singapore, and New York. Position Overview We are looking for a Marketing Lead who owns two things at once: global product marketing across the full Startale product stack, and leadership of the Japan market. On the product side, the scope is wide by design — consumer growth for Startale App, ecosystem marketing for Soneium, stablecoin adoption for USDSC/JPYSC, and go-to-market for Strium — for a global user base. You move seamlessly between campaigns for global users and targeted strategies for crypto-native audiences, keeping a cohesive product narrative across segments, ecosystems, and competitive landscapes. On the Japan side, you are the decision-maker for how Startale lands and grows in its home market. You build Startale's brand in Japan for two audiences — businesses (ToB) and the individual investors who use financial products inside Startale App — and you build and steward relationships with Japanese media and key stakeholders. You also operate at the intersection of marketing, regulation, and product: you understand the regulatory environment well enough to work directly with Legal, and you translate what that means into clear guidance for the Product team and into marketing the market can trust. You thrive in a highly cross-functional environment, working closely with Product, BD, and ecosystem partners to take initiatives from concept to launch. You start as an individual contributor and build a Japan marketing team over time as the work scales. This role reports to the Head of Marketing & Growth. What You'll Own Global Product Marketing — Full Stack Own product marketing across all four products for a global user base: positioning, messaging, launches, campaigns, and growth. Coordinate integrated campaigns across product lines and stakeholder groups, and switch fluently between consumer, developer, enterprise, and institutional messaging. Startale App — Growth & Engagement Partner with Product to plan and execute campaigns, product launches, seasonal events, and retention initiatives. Drive user acquisition across organic, community, and paid channels, and translate onchain behaviors into growth insights and product feedback. Soneium — Ecosystem Marketing Position Soneium within the competitive L2 landscape. Lead co-marketing with partners, developers, and builders through launches, content, campaigns, events, and community programs. Startale USD & JPYSC — Go-to-Market Support the go-to-market strategy for our stablecoins across consumer and institutional audiences. Shape the narrative around adoption, yield, transparency, and institutional infrastructure. Strium — Launch Marketing Partner with Product and BD on positioning, messaging, and launch strategy. Contribute to market research, audience segmentation, content, and campaigns targeting institutional users and trading partners. Japan Market Leadership Own how every Startale product lands and grows in Japan, and make the calls on Japan positioning, priorities, and go-to-market. Represent the Japan market's needs inside a global company. Brand — ToB & Investor (Japan) Build Startale's brand in Japan for business partners (ToB) and for the individual investors using financial products within Startale App. Develop a coherent, trusted narrative across audiences and products. Media & Stakeholder Relations (Japan) Build and maintain relationships with Japanese media and key stakeholders. Own earned media, manage PR agencies, and drive announcements, launches, and the company's public presence in Japan. Regulatory Awareness & Product Translation Stay close to the Japanese regulatory environment for crypto, stablecoins, and financial products. Work with Legal, and translate regulatory realities into actionable guidance for the Product team and into compliant, credible marketing. Content, Brand & Growth Own the content calendar and write across formats — from product and partnership announcements to long-form and social. Measure campaign performance, growth, engagement, and onchain metrics, and iterate based on data. Requirements We don't expect every box ticked. If you're slightly short on the list below but bring a strong winning mindset and a real track record, we want to hear from you. Web3/crypto experience is not required. Must have Based in Japan and eligible to work in Japan. Native-level Japanese. Business-level or above English. A startup mindset — you take ownership, move fast, and are comfortable with ambiguity and a wide scope. A proven marketing track record with real, demonstrable results. Strongly preferred ~8+ years of marketing experience, including leading marketing for a product or a market. Product marketing across multiple product lines, with the ability to launch and scale products from zero to growth. Comfort switching between consumer, developer, enterprise, and institutional messaging. Track record marketing in and to the Japan market, across brand and growth. Existing relationships with Japanese media and stakeholders; experience with PR, agencies, and earned media. Experience building a brand for both business (ToB) and consumer/investor audiences. Experience marketing fintech or other regulated financial products. Ability to work with Legal and translate regulation into product and marketing decisions. Experience leading launches across Product, BD, ecosystem partners, influencers/KOLs, agencies, and media. Comfort with the full growth funnel (acquisition, activation, retention, referral, re-engagement), product analytics, and marketing KPIs (cohorts, funnel performance, CAC, LTV). Nice to have Familiarity with crypto, stablecoins, or onchain financial products (conceptual understanding is enough — hands-on Web3 experience is not required). Hands-on experience with self-custodied wallets, DeFi, or onchain products. Experience adjacent to investor relations or corporate communications. Why Join Us Join Startale at a defining moment as we bring the world onchain — from a consumer super app, stablecoins, and an Ethereum Layer 2 to institutional blockchain solutions and digital capital markets, in partnership with large conglomerates. Backed by a $63M Series A, you'll have the rare opportunity to shape products, strategy, and company direction from the ground up — and to own how Startale shows up in Japan. We hire people who are driven and thrive on ownership, move quickly, and want to work alongside exceptional global talent to create impact. In return, we offer globally benchmarked compensation, meaningful equity, unlimited time off, fully remote and flexible work, annual global workations, and premium tools — including AI — to help you do the best work of your career.
Responsibilities
Lead global product marketing across the Startale product stack and drive brand growth and market leadership within Japan. Manage relationships with Japanese media and stakeholders while translating regulatory requirements into product and marketing strategies.
Marketing Lead, Product & Japan at Startale Group
, , Japan - Full Time
Skills Needed
Product Marketing, Growth Marketing, Brand Management, Public Relations, Stakeholder Management, Market Research, Go To Market Strategy, Regulatory Compliance, User Acquisition, Content Strategy, Data Analysis, B2b Marketing, B2c Marketing, Campaign Management, Strategic Positioning, Cross Functional Leadership
Specialization
Requires native-level Japanese and business-level English, with a strong track record in marketing and a startup mindset. Preference for 8+ years of experience in product marketing, fintech, or regulated financial products within the Japanese market.
Experience Required
Minimum 5 year(s)
Senior Marketing Manager Growth at BCU
sydney, New South Wales, Australia - Full Time
Skills Needed
N/A
Senior Growth Marketing Manager at Corpay
Melbourne, Victoria, Australia - Full Time
Skills Needed
B2b Growth Marketing, Demand Generation, Product Marketing, Sales Enablement, Marketing Operations, Crm Management, Campaign Optimization, Data Analysis, Stakeholder Management, Project Management, Customer Segmentation, Marketing Automation, Go To Market Strategy, Pipeline Acceleration, Performance Reporting, Commercial Acumen
Specialization
Requires over 8 years of experience in senior B2B growth or demand marketing and a relevant business or marketing degree. Must possess strong analytical skills and proficiency with CRM platforms, specifically Salesforce.
Experience Required
Minimum 5 year(s)
Marketing Assistant/Coordinator at Health Nag
Dubai, Dubai, United Arab Emirates - Full Time
Skills Needed
N/A
Social Media Marketing Manager at Pelican Engineering
Dubai, Abu Dhabi, United Kingdom - Full Time
Skills Needed
N/A
E-Commerce Marketing Specialist at webookcom
Dubai, Abu Dhabi, United Arab Emirates - Full Time
Skills Needed
N/A
Events & Marketing Coordinator at Ageing Australia
Victoria, Victoria, Australia - Full Time
Skills Needed
N/A
E-Commerce & Digital Marketing at Grass it up
Dubai, Abu Dhabi, United Arab Emirates - Full Time
Skills Needed
N/A
Marketing&Communication Manager at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION
Mumbai, maharashtra, India - Full Time
Skills Needed
Digital Marketing, Social Media Management, Public Relations, Content Management, Email Marketing, Brand Management, Budget Management, Media Planning, Reputation Management, Event Management, Collateral Development, Market Analysis, Stakeholder Management, Advertising, Communication Strategy, Ecommerce
Specialization
Requires a degree in Marketing, Public Relations, or Business with 2 to 4 years of professional experience depending on the degree level. Experience in hospitality marketing or digital advertising agencies is preferred.
Experience Required
Minimum 2 year(s)
Field Marketing Representative at Expo Home Improvement
Round Rock, Texas, United States - Full Time
Skills Needed
Communication Skills, Appointment Setting, Customer Interaction, Lead Generation, Brand Representation, Goal Orientation, Interpersonal Skills, Public Engagement
Specialization
Candidates must be outgoing, goal-oriented, and possess strong communication skills. Reliable transportation and the ability to work weekends and stand for extended periods are required.
Agente telemarketing ingles C1 at Intelsa BPO
Perímetro Urbano Medellín, Antioquia, Colombia - Full Time
Skills Needed
Telemarketing, Phone Based Sales, Closing Skills, Communication, Remote Collaboration
Specialization
Candidates must have at least 2 years of experience in phone-based sales or telemarketing. Strong closing skills and a self-starter attitude are required.
Experience Required
Minimum 2 year(s)
Strategy (Influencer Marketing) at Viral Nation
Alberta, Ontario, Canada - Full Time
Skills Needed
N/A
Senior Analyst, GenAI Marketing at Agoda
Dubai, Dubai, United Arab Emirates - Full Time
Skills Needed
N/A
Healthcare Manager, Marketing at Indeed
Berlin, Berlin, Germany - Full Time
Skills Needed
N/A
Assistant Director of Marketing at Green Ivy Schools
New York, New York, United States - Full Time
Skills Needed
Digital Marketing, Content Strategy, Social Media Management, Website Optimization, Adobe Creative Suite, Seo/Aeo, Google Analytics, Project Management, Copywriting, Video Production, Email Marketing, Brand Management, Paid Search (Ppc), Crm Integration, Storytelling, Graphic Design
Specialization
Requires 4-8 years of experience in marketing or communications with proficiency in Adobe Suite and various CMS platforms. Candidates must have strong storytelling skills and experience managing paid and organic digital channels.
Experience Required
Minimum 5 year(s)
Director, Performance Marketing at Upswell Marketing
Marietta, Georgia, United States - Full Time
Skills Needed
Performance Marketing, People Management, Google Ads, Meta Ads, Paid Media Strategy, Data Analysis, Kpi Establishment, Budget Planning, Stakeholder Management, Crm Management, Cross Functional Leadership, Operational Excellence
Specialization
Requires a bachelor's degree and over 10 years of experience in performance or growth marketing, including at least 3 years of people management. Deep expertise in Google Ads, Meta, and analytical decision-making is essential.
Experience Required
Minimum 10 year(s)
Entry Level Marketing Assistant at Alphabe Insight Inc
Los Angeles, California, United States - Full Time
Skills Needed
Content Creation, Social Media Marketing, Market Research, Data Analysis, Crm Systems, Microsoft Office Suite, Written Communication, Verbal Communication, Time Management, Multitasking
Specialization
A bachelor's degree in Marketing, Business, or Communications is preferred. Candidates should possess strong communication skills and proficiency in Microsoft Office and social media platforms.
Events & Marketing Coordinator at Altus Financial Pty Ltd.
Victoria, Victoria, Australia - Full Time
Skills Needed
N/A
Assistant F&B Marketing Manager at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION
, , Indonesia - Full Time
Skills Needed
Marketing Planning, E Commerce Management, Budget Management, Roi Analysis, Digital Marketing, Content Creation, Market Research, Stakeholder Management, Brand Management, Campaign Tracking, Collateral Development, Vendor Management
Specialization
Requires a high school diploma with 2 years of sales and marketing experience, or a 2-year degree in Marketing, Business Administration, or Hotel and Restaurant Management. Candidates must be able to analyze market trends and coordinate promotions across various hotel departments.
Experience Required
Minimum 2 year(s)
Communications & Marketing Lead at YOUTH OPPORTUNITIES UNLIMITED
Cleveland, Ohio, United States - Full Time
Skills Needed
Strategic Communications, Brand Stewardship, Content Strategy, Storytelling, Graphic Design, Copywriting, Donor Communications, Digital Marketing, Social Media Management, Project Management, Public Relations, Vendor Management, Editorial Guidance, Stakeholder Engagement, Campaign Planning, Visual Communications
Specialization
The role requires a professional capable of providing creative leadership in storytelling and brand management across multiple audiences. Candidates must be able to design visually compelling materials and manage external vendors for printing and publishing.
Experience Required
Minimum 5 year(s)