ABOUT ZOO GROUP:

We’re an advertising agency made up of an eclectic bunch of curious beasts, all with different interests, skills, and abilities. That curiosity that got us all in to this business in the first place, is also what drove us to leave the safety net of the big multinationals to strive for something better.
Something that we could have more of a say in.
Something that could implement all the good things we’ve learnt, and remove all of the bad.
Something that isn’t set in its ways, and is as flexible as what each client deserves every single day.
Something that can innovate and rapidly evolve to meet the ever-changing needs of the consumer of today, and the future.
That something is Zoo Group.

REQUIREMENTS

• Diploma or Degree in Marketing, Communications, Media, or related field.
• 2–4 years of experience in media planning, preferably in a creative or integrated agency environment.
• Strong knowledge of media channels in Singapore, including digital and traditional platforms.
• Proficiency in media planning tools and analytics platforms (e.g., Google Analytics, Meta Business Suite, programmatic buying platforms).
• Excellent communication, negotiation, and presentation skills.
• Detail-oriented with strong analytical and organisational skills.
• Passion for creative storytelling and innovative media solutions.
• Sharp analytical skills paired with creative thinking.

ROLE OVERVIEW

As a Media Planner, you will be responsible for designing, implementing, and optimising media strategies that maximise our clients’ campaign objectives. You’ll work closely with our creative and account management to ensure that every placement is backed by strong insights, precise targeting, and measurable results.

RESPONSIBILITIES

• Develop comprehensive media strategies across digital, social, print, broadcast, and out-of-home channels, tailored to client objectives.
• Plan and allocate budgets across digital, social, OOH, TV, print, and emerging channels, ensuring cost-efficiency and maximum impact.
• Conduct market research, audience profiling, and competitive analysis to inform media recommendations.
• Work with creative teams to align media planning with campaign concepts and storytelling.
• Monitor campaign performance, track KPIs, and provide optimisation recommendations.
• Prepare post-campaign reports with actionable insights for clients.
• Keep abreast of industry trends, emerging platforms, and new ad technologies.
• Build and maintain strong relationships with media owners, publishers, and partners.