ESSENTIAL SKILLS & BEHAVIOURS

• Campaign Management: Demonstrated experience planning and executing multi-channel marketing campaigns with measurable results in lead generation and pipeline development.
• CRM/Marketing Automation Proficiency: Expert knowledge of marketing automation platforms and CRM systems (Preference HubSpot) to manage leads, track engagement, and measure conversion rates.
• Results-Oriented: Consistently focused on achieving or exceeding defined targets with a proactive approach to identifying opportunities and solving problems that impact performance.
• Collaborative Mindset: Ability to work effectively across departments, to align objectives, share insights, and collectively drive pipeline growth.
• Adaptability: Willingness to pivot strategies based on data and quickly adjust to changing market conditions or business priorities.

ABOUT THE ROLE

As a key member of our Demand Generation team, you will play a vital role in driving both new business and nurturing existing lead pipelines to support Zellis’ ambitious growth plans. Working to defined targets, you will generate qualified leads and build a robust sales pipeline through strategic inbound and outbound activities. In this position, you’ll execute multi-channel demand generation strategies specifically designed to drive pipeline, while collaborating closely with our sales, marketing, and service teams to ensure alignment on revenue targets and lead quality metrics.
Your success will directly contribute to our organisation’s expansion by delivering high-quality opportunities that convert to business.

ROLE ACCOUNTABILITIES AND RESPONSIBILITIES:

In this role your key responsibilities will be:

• Lead Generation and Pipeline Building: Identify, qualify, and nurture high-quality leads through strategic inbound and outbound activities to consistently meet or exceed pipeline targets.
• Multi-Channel Campaign Execution: Implement and optimise demand generation campaigns across various channels to maximise lead acquisition and conversion rates.
• Sales and Marketing Alignment: Collaborate closely with sales, marketing, and service teams to ensure seamless handoff of qualified leads, maintain consistent messaging, and continuously improve lead quality metrics.
• Insights: Provide feedback on campaigns and intelligence gained from campaigns to the rest of the marketing team to improve performance.