Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
We are seeking a creative, enthusiastic and data-orientated Junior Performance Marketing Executive to join our marketing team at Universal Music Ireland. This is an exciting opportunity for someone with 1-2 years of experience in digital marketing to contribute directly to our fan orientated customer acquisition and audience strategies. You will be data driven with a creative mindset and instrumental in executing, optimizing, and reporting on our digital advertising campaigns across various platforms.
The Junior Performance Marketing Executive role is part of the Marketing & Audience teams who are responsible for creating compelling marketing campaigns for our frontline, domestic and catalogue roster as well as our eCommerce and commercial initiatives.
You’ll be responsible for the planning and execution of our paid growth strategies across both International and Domestic artists. You will engage new audiences across key digital marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.

About the role:

• Plan & execute best-in-class performance marketing campaigns for UMG, UMI & Claddagh artists, their catalogue and associated brands as well as helping to grow our eCommerce audience.
• Plan and execute integrated digital campaigns across paid, owned and earned media channels including TikTok, Meta, YouTube, Google, Snapchat, CRM, Shopify & Third-Party Ad-Manager Tools.
• Strategically align digital campaign activity with audience development initiatives including CRM, Fan Segmentation, Audience Engagement Strategies to help further grow fanbases & consumption in IE & Rest of World.
• Contribute to creative brainstorms for artist and channel campaigns. You will bring platform knowledge, audience insight, market and performance trends to the wider team to help bring campaigns to life.
• Showcase a keen and passionate understanding of how listeners, across different generations discover and engage with artists and their music
• Aid with educating the Audience & marketing teams on best-practices and data-driven performance marketing updates.
• Develop effective paid campaigns that use storytelling to connect with new fans & super fans alike
• Regularly identify target audiences and analyse their characteristics, behaviours, and media habits
• Develop and deliver real-time recommendations based on campaign performance
• Develop, with the marketing & audience teams, impactful & effective advertising assets
• Showcase a keen and passionate understanding of how listeners, across different generations discover and engage with artists and their music

About you

• 1-2 Years Experience in Performance Marketing (Agency or in-house)
• Degree in Marketing or industry equivalent
• A deep passion for music, and an understanding of the music business
• Experience in digital media marketing within the music, entertainment, live or youth-driven consumer industries
• Strong creative sensibility
• Passionate about growing audiences for artists and taking new and fresh approaches in the pursuit of growth
• Experience working with external agencies and experts
• Deadline and detail oriented
• Knowledge of creative production workflows and asset versioning for digital channels
• Experience with first-person data and audience segmentation
• Experience with operational campaign budgets

Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Medi

• Plan & execute best-in-class performance marketing campaigns for UMG, UMI & Claddagh artists, their catalogue and associated brands as well as helping to grow our eCommerce audience.
• Plan and execute integrated digital campaigns across paid, owned and earned media channels including TikTok, Meta, YouTube, Google, Snapchat, CRM, Shopify & Third-Party Ad-Manager Tools.
• Strategically align digital campaign activity with audience development initiatives including CRM, Fan Segmentation, Audience Engagement Strategies to help further grow fanbases & consumption in IE & Rest of World.
• Contribute to creative brainstorms for artist and channel campaigns. You will bring platform knowledge, audience insight, market and performance trends to the wider team to help bring campaigns to life.
• Showcase a keen and passionate understanding of how listeners, across different generations discover and engage with artists and their music
• Aid with educating the Audience & marketing teams on best-practices and data-driven performance marketing updates.
• Develop effective paid campaigns that use storytelling to connect with new fans & super fans alike
• Regularly identify target audiences and analyse their characteristics, behaviours, and media habits
• Develop and deliver real-time recommendations based on campaign performance
• Develop, with the marketing & audience teams, impactful & effective advertising assets
• Showcase a keen and passionate understanding of how listeners, across different generations discover and engage with artists and their musi