ABOUT TPN

TPN is a creative commerce agency established to help brands grow by building exceptional commerce experiences. We believe Commerce Experience Orchestration is the new frontier for business growth. At TPN Commerce, we align humans, brands, and businesses, around commerce experience to remove friction, encourage innovation, and drive commerce. TPN is a part of global marketing communications leader Omnicom Group Inc. The agency has four offices located across the U.S. and is celebrating more than four decades of delivering creativity and results.

OPPORTUNITY

We are seeking a Senior Data Analyst with a strong background in retail, sales, or marketing analytics to join our Commerce Intelligence team. You will play a vital role in shaping our retail strategy by transforming complex data into actionable insights that drive innovation and business impact. Working alongside data science and analytics teams, you’ll use your curiosity, creativity, and analytical expertise to optimize physical retail experiences and develop strategic recommendations that push our business forward.

THE INTERVIEW PROCESS:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call. Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

• Analyze sales, customer, and market research data specific to physical retail spaces, identifying trends and insights that drive business decisions.
• Merge and correlate data from multiple sources (sales, foot traffic, digital marketing, customer feedback) to create a holistic view of retail performance and optimization opportunities.
• Develop and implement advanced analytical models to predict customer behavior, sales trends, and evaluate retail strategies.
• Collaborate with cross-functional teams (marketing, sales, operations) to integrate insights into business strategies.
• Help develop and drive the web analytics strategy for clients looking for help in driving traffic to their sites.
• Need for data visualization skills, and you will be working within many platforms like Google Analytics, Moz, and Google Search Console to help report and analyze web traffic.
• Design and execute A/B testing experiments to measure the impact of changes in physical stores on customer experience and sales.
• Present complex data findings in a clear, compelling, and actionable manner to clients, senior management, and stakeholders.
• Champion a data-driven culture by promoting data literacy and providing training and resources across the organization.
• Work closely with data scientists and innovation leads on A.I. and machine learning initiatives.
• Stay abreast of industry trends in data analytics, applying new techniques and technologies to improve our analytical capabilities.
• Document insights and analyses thoroughly, creating case studies and best practices to share across the agency.