ABOUT GAP INC.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

ABOUT THE ROLE

The Associate Manager of Paid Social will be responsible for supporting Paid Social activation and performance for Gap Inc brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc. and will leverage a deep understanding of innovative Paid Social strategies and best practices. You will be reporting into the Sr Manager of Paid Social and you will work closely with the Channel Planning team and Gap Inc.’s media agency to drive efficiency and effectiveness in Paid Social investment.

WHAT YOU’LL DO

• Play a pivotal role in managing day-to-day Paid Social investment and in partnership with Gap Inc’s media agency and Paid Social brand leads.
• Partner closely with Senior Managers in delivering Paid Social creative and commecial results and recommendations to Brand partners and Channel Planning.
• Own Paid Social campaign tracking generation to ensure media results are captured in measurement models accordingly.
• Manage weekly creative insights and recommendations in partnership with Paid Social brand leads and champion best practices in support of Gap Inc’s goal to become best-in-class in the channel.
• Partner with brand creative, organic social, and copy team to source assets for ad hoc tests and initiatives.
• Regularly review Paid Social innovation, opportunities, and best practices that will help elevate Gap Inc’s brands in the marketplace.
• Lead packaging and socialization of platform insights, capabilities, and trends.
• Providing ongoing direction to agency and platform partners on seasonal and commercial priorities.
• Support Paid Social Senior Managers with financial responsibilities including spend actualization and validation.