THE ROLE & THE TEAM

The Onsite Creator Content Team (OCC) changes influencer marketing as you know it. We’ll do this by building a community of creators from all walks of life who are excited to create content that tells stories of diversity, inclusivity, self-expression and sustainability through fashion. We will create and share style inspiration that’s relevant and interesting to all our diverse Zalando customer base across all our Zalando platforms to keep them coming back again and again.
As a Jr. Manager for the Onsite Creator Content Team (OCC), it’ll be your job to source, recruit and manage a pool of nano and micro creators who deliver content for Zalando, primarily focussing on Get The Look - our onsite inspiration page. You’ll focus specifically on Beauty to help us grow our pool of Creators. You’ll work closely with the creators to make them feel part of the Zalando family while building an engaged network of diverse people of influence to create high impact content our audience loves. You’ll act as the first point of contact for Creators as well as providing ongoing performance feedback to help the creators improve their content as well as taking care of operational topics such as compensation, contracting and tracking links as well as providing input to on-going projects. You’ll be social first, a native on Instagram and TikTok and soundly aware of the type of content that connects on these channels.
https://jobs.zalando.com/en/what-we-do/marketing-and-communications

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Creator Management. You’ll be responsible for sourcing, recruiting and managing a pool of ~50 Beauty Creators to be part of Zalando’s creator programs, primarily Style Creator Program which creates content for Get The Look. You will build relationships with the creators in your managed portfolio, be their point of contact for contracting, compensation, briefing for deliverables, and other account management subjects. You will gather their feedback and act as their spokesperson within Zalando.
• Solve something that matters. You’ll be responsible for working with the broader team to define our core creator management processes and performance management framework for creators. You will be able to work with empathy and a dedicated human touch to communicate with your creators, guiding and listening to them, and putting your creators first.
• Put yourself in the customer’s shoes. You’ll act as the first point of contact for our creators whether that is ensuring they have the necessary tools to create content or following up with them in case anything isn’t delivered or providing answers to queries. You will be the expert on Zalando’s creator toolsets, and help creators understand how to leverage it to grow and monetise their audience.
• Analyse and adapt. Dealing with multiple creators, you’ll know how to measure and report on success against strategic goals, quickly adapting when necessary to optimise performance. You’ll be able to pull insights from multiple data sources that can help steer the performance of the creators. You’ll be subject matter experts on their respective channels providing them with guidance and insights on their content as well as trends to help them create the best content.
• Continuous Improvement. You’ll be on the frontline when it comes to working with creators and will be best positioned to identify opportunities to improve our ways of working that you can share with the relevant stakeholders. You will build and transfer knowledge of problems and opportunities relative to creator management (e.g. design and execution of creators’ surveys and interviews) and will contribute to new strategic creator management initiatives.