MARKETING EVENTS MANAGER

Full-Time
Location: On-site in Scottsdale, AZ.
Regular Business Hours: 8:30 am – 4:30pm (occasionally requiring late nights/weekends)
The Marketing Events Manager is responsible for planning, organizing, and executing all logistics for trade shows, conferences, and other key events to enhance brand visibility and drive lead generation in the cybersecurity space. This role requires meticulous attention to detail, exceptional organizational skills, and a strong understanding of event operations. The Event Manager will collaborate closely with internal teams and external partners to ensure events are executed seamlessly and aligned with business goals.

QUALIFICATIONS AND REQUIREMENTS:

• Bachelor’s degree in Event Management, Marketing, Communications, or a related field.
• 3-5 years of experience managing trade shows, conferences, and corporate events, preferably in the cybersecurity or technology industry.
• Strong project management and organizational skills, with the ability to handle multiple events simultaneously.
• Exceptional communication and interpersonal skills for vendor management and internal collaboration.
• Proficiency in event management tools and platforms (e.g., Cvent, Eventbrite) and CRM systems like Salesforce or HubSpot.
• Ability to travel as required for event execution.
• Knowledge of the cybersecurity industry or technology landscape is a plus.

Event Planning and Strategy:

• Develop a comprehensive calendar of trade shows, conferences, and other events relevant to the cybersecurity industry.
• Create event strategies that align with company objectives, focusing on brand awareness, lead generation, and thought leadership.

Event Logistics Management:

• Handle end-to-end logistics, including booth selection, design, and setup; shipping and materials coordination; and on-site staffing.
• Ensure all necessary contracts, permits, and insurance are secured for each event.
• Coordinate vendor relationships, including booth designers, AV providers, caterers, and promotional material suppliers.

Budget Management:

• Develop and manage event budgets, tracking expenses to ensure alignment with financial goals.
• Identify cost-saving opportunities without compromising event quality.

Internal Collaboration:

• Work closely with the sales, product, and marketing teams to define event goals, messaging, and deliverables.
• Coordinate pre-event planning sessions and post-event debriefs with internal stakeholders.

On-Site Coordination:

• Serve as the primary point of contact during events, overseeing setup, tear-down, and real-time problem-solving.
• Ensure that the company’s booth or presence is professional, engaging, and aligns with brand guidelines.

Lead Management:

• Oversee lead capture processes, including the integration of event tools with CRM platforms like HubSpot or Salesforce.
• Ensure proper follow-up strategies are in place post-event to maximize ROI.

Event Performance Analysis:

• Measure and report on the success of events using metrics such as attendance, lead quality, engagement, and ROI.
• Use insights to refine future event strategies and execution.

Trade Show and Sponsorship Management:

• Identify sponsorship opportunities at relevant industry events to increase visibility and networking potential.
• Manage relationships with event organizers to ensure the company’s presence is optimized.