The Humane League UK (THL UK) is seeking a data-focussed and strategic individual, with a strong background in digital fundraising, to help drive long-lasting improvements for millions of farmed animals.
This is an exciting time to join a growing organisation, with ambitious fundraising targets over the coming years as we work toward greater financial self-reliance and stability.
To achieve those targets we need to accelerate our individual giving and digital fundraising programme.
You can be part of our Development Team helping to make this happen.

WHO YOU ARE:

We are looking for someone with demonstrable experience of analysing, assessing and utilising data, making the most of technical solutions and making informed decisions to optimise and enhance fundraising performance. You’ll have good experience working with CRMs and donor data. If you have experience implementing a new CRM solution in an organisation, this will be a big plus. You will have excellent attention to detail and high standards - ensuring clean and good quality data, maintaining consistent data use across the organisation.
You will have a proven track record of delivering digital fundraising strategies and successful digital fundraising campaigns, as well as developing supporter journeys. You will be someone who thrives on collaborating across an organisation to ensure communications and campaigns are as effective as possible, leading to increased acquisition, engagement and conversion.
You are someone who is able to use their initiative to solve problems and overcome challenges. You are self-motivated, able to work autonomously, be proactive and resourceful. You are a good organiser and project manager, able to manage complex tasks and keep projects on track, ensuring good internal communication and collaboration.
We foster an environment of feedback, development and learning at THL UK. You’ll be someone that values receiving feedback, is able to assess your own performance, and has a desire to want to learn, develop and improve as an individual.
We are looking for someone committed to the work we do for animals, who aligns with our values and has a passion and enthusiasm for digital fundraising. Prior experience of digital fundraising is essential.
We will provide relevant learning and development opportunities, tailored to your experience and personal needs, which could include in-house training, external training, and fundraising events and conferences.
Be part of our mission to end the abuse of animals raised for food.

PRIMARY DUTIES:

• Lead on developing and executing our digital fundraising strategy: working with our Digital Communications Manager to make sure it aligns with and feeds into our wider organisational digital strategy, as well as with the Head of Development to make sure it aligns with our wider fundraising strategy.
• Management of our new CRM: we are in the process of selecting a new CRM solution to support fundraising at THL UK. This role will initially take responsibility for getting this implemented and embedded in the organisation, and then take on the day-to-day management and responsibility of the CRM to make sure we utilise the platform to its full potential and resolve any challenges or issues.
• Coordinating our end of year fundraising appeal: our biggest of the year, working with our Digital Fundraiser to develop engaging content and communications, and with our Major Gifts Fundraiser and Head of Development to secure match funds and major gifts, to ensure we secure valuable income each year (this appeal raised over £100k in 2024). You’ll help set and track the targets and metrics for the campaign, and conduct post-campaign analysis to capture what we learn to inform our future activities.
• With a focus on acquisition, retention, and conversion, work with our Digital Communications Manager to map out and develop donor journeys as part of our wider supporter journeys, using technological solutions to ensure supporters are progressing effectively.
• Regularly assess and analyse supporter and donor data, using these insights to shape our strategy and activities. This includes monitoring engagement levels across various touch points, such as donating, volunteering, taking digital actions, or engaging with our communications, as well as evaluating segmentation and targeting of key audiences. Identify the data needed to inform decision-making and establish mechanisms to capture it effectively.
• Work with the Finance Operations Lead to make sure all supporter and donation data in our CRM is accurate, complete and up-to-date: this includes ensuring that Gift Aid claims are regularly made, donation data is regularly reconciled with our finance system, that we have a holistic picture of our supporters, and we have a regular programme of data cleansing in place.
• Ensure our donation processes are optimised: allowing us to minimise any possible friction on our donation pages and increase the percentage of those going on to make a donation. Ensuring that we have processes in place to capture abandoned baskets and failed payments, and any technical issues which could disrupt our ability to collect payments are monitored and resolved quickly, working with our technical partners or external experts where necessary.
• Oversee the development of any new donation pages or donor data collection forms: whether those are created in-house or by an external consult or agency.
• Make sure THL UK team members are getting what they need from our CRM and technical solutions. Ensuring that they are using systems correctly and consistently, to avoid poor practices which might result in bad data or sub-optimal functionality. Including access and user permissions, notifications and alerts for new donors and donations, training and support, and access to dashboards and reports needed to inform their work.
• Manage any external support required to optimise our CRM and technological solutions: including our CRM partner, payment processing partner and any additional consultants or third parties. Work with them to make sure any technical issues or significant architectural changes are addressed.
• Provide day-to-day support to our Digital Fundraiser: offering advice and guidance, working with them on campaigns and communications to help us achieve the goals as set out in our digital fundraising strategy, including regular pushes for key income streams such as regular giving.